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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO THINK LIKE A CLIENT AND CLOSE THE DEAL NOW

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 11 June 2025

⏱️ 36 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Β 

Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

Β 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, before we get into the interview, I want to make sure you're aware of the other

0:05.3

podcasts I put out there. Sales questions, brutally honest answers. So if you're looking for more

0:10.4

of a daily Q&A tips and tricks type of show, that's the show for you. Also, check out

0:18.2

our friends over at brevitypitch.com.

0:22.5

Brevity pitch is an AI product that allows salespeople to practice their sales conversations

0:29.3

without anybody eavesdropping on you or judging you.

0:34.2

It just lets you warm up and then develop your skills because we can think it we can plan it but until we

0:44.2

open our mouth and practice it it's a different thing it's like watching somebody play golf you got

0:51.9

to play golf to become good at golf. That's what

0:55.6

brevitypitch.com does for you. Tell them, Brian sent you. Here we go.

1:06.5

Hey, Chris, thanks for joining us today. It's way getting started. Give us a little background

1:10.0

in yourself. Well, you know, for joining us today. It was where you getting started? Give us a little background in yourself.

1:19.8

Well, you know, I spent 25 years running an operating restaurants, Brian, as a restaurant manager and bar manager.

1:26.5

And always I felt like a salesperson trapped inside of a hospitality worker's body, if you will.

1:33.3

About 15 years ago, my wife moved from education and educational sales and had tremendous success, allowing me about nine years ago to take a step into a different direction.

1:38.3

And I was fortunate to be picked up by CCP Industries as a sales rep, did that for a couple years.

1:46.5

And because I think there's so much training involved in restaurants,

1:49.6

I navigated toward training other reps.

1:53.5

And then about five years ago,

1:55.2

I was promoted to being an original sales manager

1:56.8

here in the Great Lakes area.

1:58.8

Great.

...

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