How to Survive and Thrive When Things Get Tough with Susan Weinschenk

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 12 November 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and the author of several books.

Top 3 Value Bombs

1. You don't need to know everything before you start. Action reveals answers.

2. Defining metrics and plans before tough times strike is the key to survival.

3. Pivoting requires honesty, planning, and small, testable steps not rash decisions.

Check out their website and learn more about the experts at user and customer experience research, strategy, and behavioral design - The Team W

Transcript

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0:00.0	Boom. Shake the room, Fire Nation. JLD here and welcome to entrepreneurs on fire, brought to you by
0:08.0	high level, the all-on-one sales and marketing platform. Today we'll be breaking down how to survive
0:13.2	and thrive when things get tough. To drop these value bombs, I are brought to Susan W into
0:18.2	EO Fire Studios. Susan has a PhD in psychology and is the chief
0:22.0	behavioral scientist and CEO at the Team W. Inc. and author of several books. Today we'll talk about
0:27.9	how to identify if we should keep going or throwing the towel when times get tough. Also, the three
0:33.2	most important things to plan for before the times do get tough, how to know when to pivot and
0:38.1	what to pivot to and oh so much more. And a big thing for watching today's episode goes to
0:42.5	Susan and our sponsors. Did you know Shopify is the commerce platform behind 10% of all
0:49.3	e-commerce in the U.S.? If you want to see less cars being abandoned, it's time for you to head over to
0:55.0	Shopify. sign up for your $1 per month trial and start selling today at Shopify.com
1:00.8	slash on fire. Are you ready for the ultimate all in one platform for entrepreneurs, marketers,
1:08.9	coaches, and agencies, build funnels, automate follow-ups,
1:12.9	manage clients, and even white label your own software, say hello to our featured partner
1:18.7	high level and visit high level fire.com to start your free trial today.
1:27.3	Susan, say what's up to Fire Nation and share something that you believe about becoming successful
1:33.0	that most people disagree with. This is such an interesting question. I had so many of them.
1:38.9	So I have a bunch, but I'm just going to pick one, okay? Which is you don't have to have all the answers up front.
1:46.9	I think there's this idea that you have to have everything figured out.
1:52.1	And you always have to know exactly what you're doing.
1:55.7	And you don't, you don't.
1:57.6	You're going to figure it out in some ways as you go along. And you've got to be able to
	...

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