You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics to help entrepreneurs make their first or next step in business the right one. I am your host, Alex San Felipe. Do the words at Genius Zone describe where you believe you spend most of your time, some of your

time, or almost none of your time? According to today's guest, Dr. Gay Hendricks, most of us are

stuck in what he calls our zone of excellence. And if we're not careful, we could spend almost our

entire lives in this zone, which will cause us to lack joy and fulfillment. Thankfully, we have Dr. Gay

back on the podcast day to explain how we can begin to

step into our genius zone, and as a result, will be more fulfilled in life and in work.

We previously had Dr. Gay in the podcast to talk about overcoming the fear that holds us

back, which is worth going back and listening to it, and it can be found at CreatingAbrand.com

slash 991.

For links to resources that we mentioned during today's episode, please visit CreatingAbrand.com

118.

And now get ready to step into your genius zone.

Here is my conversation with my friend, Dr. Gay Hendricks.

Dr. Gay Hendricks, welcome back to the Creating a Brand podcast.

Thank you very much. I'm really happy to be with you again.

Yeah, it was great having you on this show previously when we talked through how to conquer your fear and take life to the next level. And it's, it's been phenomenal just to continue to hear

people just pour in to have different testimonies about how much that previous interview helped

them. So I want to say thank you again for that. And thanks for coming back to share once again.

My pleasure. I'm really happy to be here talking about the new book. Yeah. So this book titled

The Genius Zone. First of, I want to mention something about this book. Yeah, so this book titled The Genius Zone.

First of, I want to mention something about this book.

I thoroughly enjoyed it, but as soon as I started reading it, I felt like I'd been

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