How to Stay Top of Mind With Potential Clients with Brandon Edmonson
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 12 December 2017
⏱️ 43 minutes
🧾️ Download transcript
Summary
The key to repeat business and staying booked solid is learning how to stay top of mind with potential clients. And one man who knows exactly how to do this is Brandon Edmonson of Premiere Speakers Bureau.
Brandon is an agent with the bureau and in his role he books hundreds of gigs each year. He's gained a lot of insight in the process, all of which he shares today.
On this episode of The Speaker Lab, we talk about how he finds and books engagements, how he stays top of mind with his potential clients as well as what common topics associations and companies are booking for and how you can position your material on those topics.
We wrap up with a chat about what it's like working with celebrities, including a really great story of working with a late night talk show host! This is a fun and informative session with Brandon you won't want to miss so listen in to episode 163 of The Speaker Lab now.
THE FINER DETAILS OF THIS SHOW:
- Why you need to have 3 actionable items for your audience.
- What is the #1 marketing asset all speakers need to have?
- How do you narrow down a broad topic to pursue a specific market?
- What will always be a requested topic for speakers?
- What do the bureaus do during "dead" months?
- How does he balance staying top of mind without being a bother?
- Why you should create a documentary-style video as part of your marketing effort.
- How important are your website and your one sheet?
- And so much more!
EPISODE RESOURCES
- Premiere Speakers Bureau
- Brandon Edmonson on Twitter
- Episode 24 of TSL with Shawn Hanks
- Episode 154 with Ryan Giffen
- Exactly What to Say, by Phil M. Jones
- Vinh Giang's website
- Find and contact potential gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:37.6 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing. |
| 0:40.6 | And we'll see you there. |
| 0:49.0 | What is that, my friend, Graham Baldwin here. |
| 0:50.5 | Welcome back to the speaker lab podcast. |
| 0:52.3 | We are glad you are here as we are wrapping up 2017 coming into 2018 and I hope you've had a great year. I hope you've had a good Thanksgiving a couple weeks ago. Coming up on Christmas time, all the holidays, all the goodness of that and yeah, all that to say again, glad you're here. Appreciate you and thankful for you. Hey, we've got a great guest for you that's going to be sharing some wisdom and insights, a speaker agent for a speaker bureau who books hundreds of gigs a year, has a lot of great insights. We're going to get to him in just a second. Before we do, I want to take a quick second and tell you about a brand new software tool that we just introduced. It's called agent. Now, if you are someone who's going, all right, I know I need |
| 1:28.3 | to book gigs, and I'm sure that you are that person, and you're just trying to figure out, how do I find gigs, how do I know what to reach out to them, how do I know what to say, all of that. We've put together a free software tool that will help you to do this. You can go to my speakingagent.com. Again, that is my speakingagent.com. |
| 1:46.7 | Check it out. |
| 1:47.6 | Again, it's |
| 1:47.9 | totally free. You can dig into literally a thousand different possible events, actual events. |
| 1:53.2 | We're looking for speakers. So make sure you stop by, check that out. Again, my speakingagent.com. |
| 1:58.7 | Again, totally free. You're going to dig it. All right. So let me introduce you to today's guest. Today we're going to be talking with my buddy Brandon Edmondson. Brandon works at Premier Speakers Bureau. We've had a couple of their agents here on the on the call before. And also we had Sean Hanks, who's the president of Premier Speakers Bureau way back early on in the podcast. you have to go back and listen to that one |
| 2:17.9 | but brandon is someone who's uh literally like i mentioned books hundreds of gigs each year we talked |
| 2:22.5 | through how he actually finds some books engagements how he stays top of mind with potential |
| 2:26.9 | clients we talk about common topics that companies and associations are booking how speakers can |
... |
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