It's Business Daily from the BBC with Matthew Kenyon.

Women's football is dominating the sporting agenda at the moment.

In the coming days, international champions will be crowned in both Africa and Europe.

But soon it'll be back to the club game,

where women's teams must compete for attention and investment with the men.

For some entrepreneurs, it's time for change.

If we can change the atmosphere, the ambition, the money and the attention and the love to female football,

I truly believe that it could skyrocket.

Which is why a new professional women's football club is being launched in the Netherlands

for the coming domestic season, a new name aiming to capture an untapped market.

It's a road that some have travelled before, but not many.

Very few did what we done, which is start a club from scratch, go to all that effort

of, you know, how do you begin a football club? It's blooming hard work. What does it take and

is it already having an impact? When we saw this, then we thought, oh, okay, if they can do it,

we can do it, not the same thing, but in a similar vibe, in a similar way.

And yeah, well, here we are. That's Business Daily from the BBC.

I'm in a bar in Rotterdam surrounded by football fans. It is, in some ways, the traditional

Dutch sporting experience. Everyone's decked out in orange. the beer is flowing and there's a buzzing atmosphere

as everyone waits to see if the national team can secure further progress in the current

women's European championship. This is Barlaney. It's named after the first woman to score

an international goal for the Netherlands,

and she's sitting over there, actually,

...