How to start a company when you’re 25 years old (Brit Morin, CEO, Brit + Co)

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4 • 585 Ratings

🗓️ 12 October 2017

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brit + Co CEO Brit Morin talks with Recode’s Peter Kafka about launching a media and commerce company aimed at millennial women when she was 25. Brit + Co has since raised about $40 million, and has branched out beyond online content to include education, merchandise and live events. Morin explains how she fought against the sexist assumptions of investors that she was merely “Dave Morin’s wife” (The answer: Data!), why she named the company after herself, and why Brit + Co has intentionally not raised as much money as it could have. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is Recode Media with Peter Kafka. That's me. I'm part of the Vox Media Network. I'm sitting here at Vox Media, New York, headquarters with Britt Moran, CEO of Britt and. Do we say Britt and Co? Or Britain Co. The Co. The Co. Actually stands for Community. Tricky. We're less than a minute into the podcast. I'm ready to learn something.
0:21.3	Thanks for coming.
0:22.2	Thanks for having me.
0:23.0	I know what Britt and Co is.
0:24.2	I didn't know how to pronounce it.
0:25.4	It's cool.
0:26.1	But I know what it is.
0:26.9	Why don't you tell the listeners to the Recode Media podcast what Britain Co is?
0:31.0	Sure.
0:31.9	Britt and Co is a women's digital media brand that was started five and a half years ago. By you.
0:37.7	By me, Brit.
0:39.0	Britt.
0:39.3	The co is the community.
0:42.3	We started with the notion that we live in the social media era.
0:46.5	We live in the human sort of everyone wants authenticity and real people era.
0:52.2	I worked at YouTube before this and saw firsthand how important it is to have people
0:57.6	at the forefront of any sort of content creation.
1:01.9	And so I had never been.
1:04.1	Before we get into your creation story, so the company does what?
1:08.7	You sell what to whom?
1:11.0	We sell media to advertisers.
1:13.0	We reach 130 million people a month on distributed sites,
	...

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