How to Sponsor a World Tour Team | Interview with Le Col Founder Yanto Barker
Lanterne Rouge Cycling Podcast
Lanterne Rouge Media, SL
4.9 • 1.3K Ratings
🗓️ 29 January 2022
⏱️ 42 minutes
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Summary
Le Col founder Yanto Barker sits down with Lanterne Rouge to discuss Le Col’s new partnership with BORA - hansgrohe including the logistics behind this arrangement and the business rationale for the sponsorship. They also discuss changes in the cycling apparel industry, how the pandemic has supercharged interest in cycling, Le Col Wahoo and the importance of aerodynamics in kit design and racing.
Use code LRCP2022 to get 20% off at Le Col.
LRCP Show Partner | https://lecol.cc/
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Transcript
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| 0:32.2 | Well, thanks very much on your Saturday night, |
| 0:34.1 | Yanto Barker, Founder and now managing director of |
| 0:37.7 | LeCole to join our Lunch and Roo cycling podcast. |
| 0:40.7 | First appearance in what I think has been a busy off-season for you |
| 0:45.4 | and LeCole generally with the big news breaking just for the new year |
| 0:49.6 | that you're back in the world too with Borough Hands grower. |
| 0:53.2 | What was the logistic slot, you know, |
| 0:55.7 | like with that both long-term and then the month or six weeks |
... |
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