How to Spend $1000 to Massively Grow Your Email List! | Ep. 405

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 September 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit’s brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you’d expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”

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Best Moments:

(01:30) Funnel cakes, carnival games, and why rides are no longer an option

(02:45) The one truth about social media ads nobody wants to admit

(03:37) Why Instagram Reels ads are the best $1,000 you’ll ever spend

(05:20) The real cost of LinkedIn lead gen ads and why they don’t work for newsletters

(06:05) Reddit’s brand-new lead gen ads and early cost-per-sub numbers

(08:10) A sitcom that feels like a throwback mental massage on Netflix

(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV casting

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Ask Us Anything from the Do This Not That podcast presented by Marigold. This is our short episode where all week long we get in questions. We get in work questions and we get in super ridiculous questions and we try to tackle one of each. And if you want to submit a question, you'd be my BFF. I'll never say that again. BFF is definitely embarrassing, but just go to jschwedelson.com.
0:38.6	There's a button that says podcast.
0:40.1	Another one that says, ask us anything, and drop it in there.
0:42.7	It could be wild, could be work-related.
0:44.1	We don't care.
0:45.4	We love it.
0:46.6	Let's get into this week's question.
0:49.0	We'll do the work one first.
0:50.6	All right, we got a question from Jared from Pueblo, Colorado.
0:54.7	I have no idea where that is.
0:57.3	I did see though, I think Colorado is a big state fair going on right now.
1:01.7	I used to like those big state fairs with all the rides and stuff.
1:05.1	I still like them.
1:06.1	I just, I don't know.
1:07.1	I cannot do the rides at all anymore. I can't go on anything that goes in a circle.
1:13.5	If it goes in a circle, like a ride, I will throw up. Like, I can't go on a merry-go-round. And
1:19.7	I found this out the hard way. But I do like playing the carnival games, which I'm very bad at.
1:25.4	And I like funnel cake. Funnel Cake is underrated.
1:28.6	What are we talking about?
	...

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