đź‘‹ Pretty Little Marketer 600k Community! FOUNDER: Sophie Miller Unpacks the Blueprint to REAL Community!| Ep. 406
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
5 • 715 Ratings
🗓️ 4 September 2025
⏱️ 33 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
When Jay Schwedelson sat down with Sophie Miller, it wasn’t just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked.
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Sign up for Sophie’s newsletter for weekly social media insights.
Join the Pretty Little Marketers community to connect with marketers worldwide.
Follow Pretty Little Marketers on LinkedIn.
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Best Moments:
(02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers
(05:25) The surprising truth about building a massive social following as a team of one
(07:30) Why creating a “shared space” is the foundation of real community growth
(11:22) How LinkedIn became Sophie’s secret weapon and why she still loves it today
(17:07) The intentional difference between her company page and personal page content
(25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them
(30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapter
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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MASSIVE thank you to our Sponsor, Marigold!!
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Transcript
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| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. |
| 0:05.0 | We share quick tips, things you can do right now, |
| 0:08.0 | and then we add a little bit of chaos at the end of every episode. |
| 0:11.0 | We also keep it short, like this intro. Let's check it out. |
| 0:15.0 | We are back for Do This, Not That podcast, and I have to tell you, |
| 0:20.0 | this episode is why I started the podcast. Secretly, it was all about meeting the people that I was desperate to meet that are just doing the coolest stuff. And we have one of those people today, like shortlist, top five I want to meet. Sophie Miller is here. Now, you better know who Sophie Miller is. If you don't, I don't know who you are. First of all, she's huge on LinkedIn. Her own page is over 200,000 followers. Put that aside for a second. In 2020, she started this thing called Pretty Little Marketers, sitting on her couch when she was at university. Okay? And she has turned pretty little marketers into the community. If you care about social media and you don't know pretty little marketers, |
| 0:56.0 | I don't think you actually are in social media. |
| 0:57.8 | It is a community of over 300,000 of the most passionate social media people on earth. |
| 1:03.3 | And I will tell you there is no source other than pretty little markets that I get more |
| 1:07.8 | information out of about what's going on social media than pretty little marketers. It's amazing. Sophie's amazing. Welcome to the show. |
| 1:14.9 | Oh my goodness. What a wonderful introduction. Thank you so much for having me. And I love that. |
| 1:19.7 | sat on her couch. On the couch, to me it's my sofa. I love what a brilliant intro. Jay, |
| 1:27.3 | thank you so much for having me. |
| 1:29.1 | The most important question is do you still have that sofa? I don't know. It was so it was our |
| 1:35.3 | so in 2020 same year I've started my business. I moved into my fast apartment with my boyfriend |
| 1:40.4 | and like funds like sofas couches are expensive guys um it was the most uncomfortable thing |
| 1:47.4 | in the whole world so as soon as my business made a penny so right the sofas going so it had |
| 1:54.1 | sentimental value but it wasn't good for the bum it wasn't like a pink color that you needed to be |
| 2:00.3 | like your brand so it was a little |
| 2:01.6 | little different. It was ugly and gray. I now have a white sofa. So even less exciting, but it's |
| 2:07.6 | comfy for a movie night. So I love it. We're good. All right. So before I just ask you a zillion |
| 2:13.5 | questions, because we're going to get so much out of Sophie today about how to do social media |
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