How to Speak to Associations with Katrina Davis
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 23 February 2021
⏱️ 40 minutes
🧾️ Download transcript
Summary
If you're looking to better understand how to speak to associations you are in luck!
Today's guest is Katrina Davis, who has been an event planner and education director for the Iowa Association of Electric Cooperatives for over 15 years.
On this episode of The Speaker Lab, she tells us about what she has learned from her work with a variety of speakers, how COVID has changed their approach to events and much more!
Listen in to hear it all on today's edition of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- How speaking at one association can open the door to many more gigs.
- What question should you ask to adapt your speech to an association or industry?
- When should you speak to members of an association?
- What is one thing good speakers do ahead of time?
- What can you do to get on the radar of an event planner?
- Do your videos need to have recent footage of you speaking?
- What info should your web site have on it?
- Are there certain approaches that are more effective when following up?
- And so much more!
EPISODE RESOURCES
- Iowa Association of Electric Cooperatives web site
- NRECA web site
- Katrina Davis on LinkedIn
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. |
| 0:50.9 | Hey, what's up, friends? Grant Baldwin here. So good to have you here with us today for another |
| 0:54.3 | awesome episode of the Speaker Lab podcast. It's going to be a good one today. My guest is Katrina Davis, |
| 1:00.2 | who she works as an event planner. She brings in 25 to 30 new speakers every single year. So she |
| 1:05.3 | really has some experience in this space. Cover a bunch of good stuff in this conversation, |
| 1:09.8 | including the typical fees that she pays for speakers, how referrals and word of mouth work in her industry. Cover a bunch of good stuff in this conversation, including the typical fees that |
| 1:11.0 | she pays for speakers, how referrals and word of mouth work in her industry, and why finding the |
| 1:15.5 | right speaker has become more important than ever since the pandemic hit. Also, make sure you |
| 1:20.8 | stick around to the end because Katrina is going to walk me through everything she likes to see |
| 1:24.2 | on a speaker website. You are literally going to be able to use her commentary |
| 1:28.9 | as a checklist to see how your website stacks up. So you don't want to miss that. Always fascinating |
| 1:34.6 | to get inside the mind of an event planner. So you're definitely going to want to take notes on this one. |
| 1:38.7 | Here, my friends, is my conversation with Katrina Davis. Enjoy. |
| 1:47.5 | Hey, it's our friends. Grant Bolden here. Welcome back to the speaker lab podcast. Today we are |
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