How To Speak Like A Top 1% CEO
BigDeal
Codie Sanchez
4.9 • 972 Ratings
🗓️ 29 September 2025
⏱️ 22 minutes
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| 0:00.0 | Hey Jack, I'm seeing your business everywhere. Have you got a new marketing person or something? |
| 0:04.8 | You could say I've got a new secret weapon for print. Print? Oh, Vista print, right? That's not a secret. |
| 0:10.8 | How did you know? Come on. Custom posters, branded mugs, stylish flyers. Only one place prints all that. Vista print. |
| 0:17.7 | Yeah, I got business cards, stickers, t-shirts, booklets, signage, even photo books from my last holiday. |
| 0:23.2 | Print everything for your business with VistaPrint. |
| 0:25.9 | If you need it, we print it at vistoprint.co.uk. |
| 0:30.0 | Hi, and welcome back to the Big Deal podcast. I'm Cody Sanchez. |
| 0:32.6 | If you want to be respected for your words to carry weight, then this episode is for you. I'm breaking down the |
| 0:38.5 | communication techniques, the top 1% use to get people leaning in, not tuning out. By the end, |
| 0:46.2 | you'll know how to stop sounding like everyone else and start speaking like the leader |
| 0:49.3 | people want to follow. So today, I want you to steal my confidence and respect. First, speak in headlines. |
| 1:00.6 | Start with the point, not the preamble. I obsess on my first sentence. Why? Executives don't waste |
| 1:05.8 | time on throat clearing or setting up a big runway before they get to the takeoff. By giving |
| 1:10.3 | the headline first, |
| 1:11.3 | you frame the conversation and make people lean in instead of tune out. This is also how you never |
| 1:16.2 | have somebody repeat your idea to a group of people and be able to take credit for it again, right? |
| 1:20.6 | When you speak decisively and you say something in front of a group, it would be ridiculous |
| 1:24.5 | for somebody else to reframe your ideas and take them as your own. |
| 1:28.5 | This is called decisive speech. Here's what that means. Clear, direct statements, limited hedging, |
| 1:34.4 | and using few qualifiers or apologies. That's really signaling, I am competent. Let's say you want to |
| 1:41.0 | talk to someone for a few minutes. You're trying to get a few seconds with them, a boss, a coworker. I brought this up last week. And what I think we should do instead is probably talk about this a little bit more. Or we could table it and talk about it later. Can I steal a few minutes? Is now a good time? Hey, hey, can we talk about that? A good time for what? Why? Why do you need to steal my minutes? Where are they going? |
| 2:01.7 | What you don't realize? Most people sound like that. You instead will sound something like this. |
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