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BigDeal

How To Speak Like A Top 1% CEO

BigDeal

Codie Sanchez

Business, Marketing, Investing, Entrepreneurship

4.9972 Ratings

🗓️ 29 September 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this solo episode of The BigDeal Podcast, I’m breaking down how to communicate like a CEO so people actually listen when you talk. You’ll learn how to speak with authority, use body language that signals confidence, master the pause so you control the room, and frame conversations so your ideas land. These are the exact strategies I use—and they’ll help you stand out, get taken seriously, and make sure your voice carries weight in any room. 00:00 Introduction 00:19 Speaking in Headlines: Get to the Point 00:51 Decisive Speech: Own Your Ideas 02:04 Warmth and Competence: Building Trust 05:52 Mastering Gestures and Tone 07:52 The Power of Pauses 09:35 Storytelling Over Statistics 11:32 The Rule of Three 13:12 Commanding the Frame 15:23 Projecting Calm Certainty 16:39 Naming the Elephant in the Room 21:09 Final Thoughts ___________ MORE FROM BIGDEAL 🎥 YouTube: ⁠https://www.youtube.com/@podcastbigdeal⁠ 📸 Instagram: ⁠https://www.instagram.com/bigdeal.podcast⁠ 📽️ TikTok: ⁠https://www.tiktok.com/@big.deal.pod⁠ MORE FROM CODIE SANCHEZ 🎥 YouTube: ⁠https://www.youtube.com/@codiesanchezct⁠ 📸 Instagram: ⁠https://www.instagram.com/codiesanchez⁠ 📽️ TikTok: ⁠https://www.tiktok.com/@realcodiesanchez⁠ OTHER THINGS WE DO 🌐 Our community: ⁠https://contrarianthinking.typeform.com/to/WBztXXID⁠ 📰 Free newsletter: ⁠https://contrarianthinking.biz/3XWLlZp⁠ 📚 Biz buying course: ⁠https://contrarianthinking.biz/3NhjGgN⁠ 🏠 Resibrands: ⁠https://resibrands.com/⁠ 💰 CT Capital: ⁠https://contrarianthinking.biz/4eRyGOk⁠ 🏦 Main St Hold Co: ⁠https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey Jack, I'm seeing your business everywhere. Have you got a new marketing person or something?

0:04.8

You could say I've got a new secret weapon for print. Print? Oh, Vista print, right? That's not a secret.

0:10.8

How did you know? Come on. Custom posters, branded mugs, stylish flyers. Only one place prints all that. Vista print.

0:17.7

Yeah, I got business cards, stickers, t-shirts, booklets, signage, even photo books from my last holiday.

0:23.2

Print everything for your business with VistaPrint.

0:25.9

If you need it, we print it at vistoprint.co.uk.

0:30.0

Hi, and welcome back to the Big Deal podcast. I'm Cody Sanchez.

0:32.6

If you want to be respected for your words to carry weight, then this episode is for you. I'm breaking down the

0:38.5

communication techniques, the top 1% use to get people leaning in, not tuning out. By the end,

0:46.2

you'll know how to stop sounding like everyone else and start speaking like the leader

0:49.3

people want to follow. So today, I want you to steal my confidence and respect. First, speak in headlines.

1:00.6

Start with the point, not the preamble. I obsess on my first sentence. Why? Executives don't waste

1:05.8

time on throat clearing or setting up a big runway before they get to the takeoff. By giving

1:10.3

the headline first,

1:11.3

you frame the conversation and make people lean in instead of tune out. This is also how you never

1:16.2

have somebody repeat your idea to a group of people and be able to take credit for it again, right?

1:20.6

When you speak decisively and you say something in front of a group, it would be ridiculous

1:24.5

for somebody else to reframe your ideas and take them as your own.

1:28.5

This is called decisive speech. Here's what that means. Clear, direct statements, limited hedging,

1:34.4

and using few qualifiers or apologies. That's really signaling, I am competent. Let's say you want to

1:41.0

talk to someone for a few minutes. You're trying to get a few seconds with them, a boss, a coworker. I brought this up last week. And what I think we should do instead is probably talk about this a little bit more. Or we could table it and talk about it later. Can I steal a few minutes? Is now a good time? Hey, hey, can we talk about that? A good time for what? Why? Why do you need to steal my minutes? Where are they going?

2:01.7

What you don't realize? Most people sound like that. You instead will sound something like this.

...

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