Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz

BigDeal

Codie Sanchez

Business, Marketing, Investing, Entrepreneurship

4.9 • 972 Ratings

🗓️ 7 October 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most entrepreneurs run their business backwards — revenue first, expenses second, profit last. In this episode, I sit down with Mike Michalowicz, the guy who literally wrote the book on profit ("Profit First"), to flip that formula on its head. Mike shares how to take control of your cash, build a business that runs without you, and turn financial chaos into consistent profit. We dig into why chasing revenue kills margins, how to instantly boost cash flow by focusing on your best clients, and why underpricing keeps you stuck. If you’re tired of feeling broke in a business that’s “doing well,” this one’s for you. Thanks to GoDaddy for sponsoring this video! Head to https://⁠godaddy.com/codiesanchez⁠ to get started with GoDaddy Airo® today. ___________ 00:00:00 Introduction 00:00:51 Reclamation Services: Turning Struggles into Success 00:02:00 Maximizing Revenue and Cutting Costs 00:03:50 Client Prioritization and Revenue Quality 00:05:13 Understanding Client Value and Business Strategies 00:06:56 The Importance of Client Avatars and Market Targeting 00:08:25 The Real Essence of Business Success 00:08:48 Personal Stories of Financial Ups and Downs 00:13:50 Lessons from Financial Failures 00:21:20 Pumpkin Plan: Growing a Successful Business 00:26:44 Client Expectations and Rapid Response 00:27:15 Industry Insights and Fixed Billing 00:28:35 The Power of Asking the Right Questions 00:29:14 Selling Strategies for Entrepreneurs 00:33:18 Understanding Customer Quality and Pricing 00:37:37 Focusing on Business Efficiency 00:44:22 The Profit First Framework 00:48:40 Investing in Yourself as an Entrepreneur 00:51:26 Building a Business That Runs Without You 00:53:09 Conclusion ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Say hello to the next generation of Zendesk AI agents, built to deliver resolutions for everyone.
0:05.3	Loved by over 10,000 companies, Zendesk AI agents easily deploy in minutes to resolve 30% of interactions instantly.
0:11.9	That's the Zendesk AI effect. Find out more at Zendesk.com.
0:15.1	You're not generating $10 million doing your one thing.
0:19.0	You haven't arrived yet. you're not good enough yet.
0:21.0	This episode is with Mike McCallowitz, who wrote the book on profiting first and is going to
0:26.2	teach us step-by-step playbooks for you guys to profit and make money right now in your business.
0:32.4	To have a successful business, there's an intersection of three key elements you have to nail.
0:37.1	What Stales does is it can bring in more cash,
0:39.7	but also brings in more organizational stress.
0:41.6	You've more responsibility now.
0:43.3	Or customers will never say to your face,
0:45.3	you know, your business kind of sucks.
0:46.9	But what they will do is go online and slam your reputation.
0:50.2	So you can't trust their words, but you can trust their wallet.
0:52.5	I got a magical Jedi
0:55.1	mind trick question. I guess I got two that will blow your mind away. First question.
1:02.2	We've been blown away by how fast this show is growing. Like getting to hang out with you every
1:06.7	single week is so cool. But most of the people who tune in every week still haven't subscribed,
1:11.8	which is crazy. It is the simplest way, though, to help me, us keep scaling, bringing the best
1:17.9	guests like Mike McCallowicz and making the big deal a big deal. So I can't thank you
1:23.4	enough for your support. Like we would be nowhere without you guys. And I just want to jump back
	...

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