Speaking like a CEO isn't about screaming at the top of your lungs trying to keep people's attention.

It's about knowing how to keep people engaged. So I'm going to give you the five principles of top

1% speakers and show you exactly how I apply them in real life to everything from podcast to

$100,000 keynotes I give around the world. These principles help you become a better speaker

today, even if you're just getting started. Welcome to the Martel method. I went from rehab at 17

to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast,

I'll show you exactly how to build a life and business you don't grow to hate. My best selling book,

Buy Back Your Time is out now. Grab a copy at buybackyourtime.com or at any of your preferred

online retailers. Starting with principle number one, embrace the nerves. See, I understand

public speaking is one of the scariest things for people. Most people would rather be in the

casket than present the eulogy on stage. But it doesn't mean that you have to let your nerves

get the best of you. If anything, anxiety and excitement are the same emotions. So what I do is I

use that emotion. I go to gratitude. I always flip it and say, how can I be grateful for this opportunity to serve these people? See, when you reframe your thinking around the nerves that you've got and instead of being like, oh my gosh, what if I mess up? Instead, you say, oh, this just means I really care, then it makes it less about you and more about how you show up for the audience. I believe that fear is false evidence appearing real.

Are you going to lose everything you've ever created up to this point if you mess up?

No.

Is everybody going to call you out on social media that you're the worst speaker ever in the history of mankind?

No.

You want to tell yourself that those feelings are absolutely the reason why you're going to kick

butt on stage. There's no motion without emotion. So the fact why you're going to kick butt on stage. There's no motion

without emotion. So the fact that you're nervous means they're going to feel that energy of

excitement and it's why you're going to be rated on the top speakers. Which brings us a principle

number two, know your shit. I would never give a talk on something I'm not an expert in. Sure, if somebody

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