How to Speak Effectively in Two Different Markets with John Morgan
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 24 April 2018
⏱️ 30 minutes
🧾️ Download transcript
Summary
If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.
On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.
While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How did he approach his first speaking gigs in the faith world?
- What role does emotion play in business speaking settings versus in church/faith settings?
- What is a mistake he often sees speakers make?
- Why can he afford to pick and choose gigs or miss out on some all together?
- What does he say when potential clients ask if he is right for their event?
- Why does he put his "marketer hat" on when speaking in some faith situations?
- What does he suggest if you are in one market and want to start speaking in another?
- Did the faith world come to him, or did he go to them?
- And so much more!
EPISODE RESOURCES
- John Michael Morgan's website
- John Michael Morgan on Twitter
- John Michael Morgan on Facebook
- Episode 169 of The Speaker Lab
- Find and contact potential gigs
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:49.8 | Hey, what's on my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. We are so glad |
| 0:53.4 | you are here, glad you are joining us and hope you're having a great day. Hey, before we get into today's conversation and interview with our special guest, want to remind you if you haven't already, we have a brand new free training that we just recently release that you can find over at EliteSpeaker Workshop.com. EliteSpeaker Workshop.com. If you were looking for a step-by-step |
| 1:12.0 | plan on exactly how to find a book paid speaking engagements, then you definitely want to check that |
| 1:16.5 | out again. You can find that at EliteSpeakerworkshop.com, elite speakerworkshop.com. All right, |
| 1:23.3 | so a couple months ago, we had my buddy John, Michael Morgan on the podcast, episode 169. |
| 1:29.1 | I'd encourage you to go back and listen to. |
| 1:31.0 | But we wanted to have him back again for a different topic. |
| 1:34.6 | So today we're going to be talking with John all about how he speaks in both the business |
| 1:38.6 | and in the faith-based markets. |
| 1:40.6 | So he speaks in two different markets, which is something I typically am not a fan of and |
| 1:44.4 | discourage. John kind of talks about in a way where it becomes kind of a differentiating factor for him. |
| 1:49.1 | So again, I typically would be against this, but he talks about how he makes it work. |
| 1:55.0 | Also about how he uses speaking in different markets as a way to stand apart from the crowd. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.