How to Share Your Story with Purpose with Bill Blankschaen
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 12 August 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
“If your heart is genuinely how do I care about people by doing what I love to do, if that’s the driver of it, I don’t see how you can not end up in a place that is rewarding, fulfilling, and doing something that makes the world a better place.”
Ever wonder if your story is worth sharing or how to even start turning your experience into a book, speech, or brand? In this episode of The Speaker Lab, Grant Baldwin chats with Bill Blankschaen, founder of Story Builders, for an honest look at what makes a story truly impactful.
Bill’s approach is all about clarity and service. He urges aspiring speakers and authors to ask what the one thing they want their audiences to remember. If they’re unsure about that, their message probably needs fine-tuning. Importantly, Bill reminds us that while your story is about you, it’s meant for others. The value lies in helping your audience solve real problems or see themselves in your journey.
Grant and Bill also unpack practical tips and frameworks for how to test if your story is more than a personal anecdote, why defining your audience is crucial, and how to avoid overwhelm from too many tempting opportunities. If you’ve struggled with self-doubt or aren’t sure where to start, this episode is a pep talk and a toolkit rolled into one. Listen in for real-world advice on making your story stick and building an authentic platform around it!
You’ll learn:
- Storytelling and its role in thought leadership
- Evaluating the value and viability of your story
- The SPEAK framework
- Sustaining passion behind your message
- Connecting through reliability, not novelty
- Adding value rather than outdoing competition
- Developing intellectual property from foundational ideas
- Choosing the right medium for your message
- The role of mindset in success
- And much, much more!
“Your story may be about you, but your story ultimately isn’t for you, it needs to serve a greater purpose to help more people.”
Episode Resources
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- 2 Day Booked and Paid Bootcamp
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. If someone were to read this book that you're thinking about sharing or hear your speech |
| 1:02.1 | that you're thinking about giving, if someone were to read it and walk away and forget |
| 1:07.0 | 99% of what they read, because that's reality is often what happens. |
| 1:10.7 | Yeah, unfortunately. Yeah. |
| 1:12.2 | What's the one thing that you're like, hey, if you remember nothing else in this book, |
| 1:16.9 | don't forget this. What do you want to stick? What would you want someone to walk away with? |
| 1:22.2 | And what I found is just there's something about the psychology of the question that causes people |
| 1:26.6 | almost immediately something percolates of the question that causes people almost immediately |
| 1:27.6 | something percolates at the top. |
| 1:38.0 | Hey, it's our friends, Greg Bolden here. |
| 1:39.3 | Welcome back to the speaker lab podcast excited for today's conversation with my buddy Bill |
| 1:43.4 | Blankshane from over at StoryBuilders. And we're going to talk about a variety of different topics today. Looking forward to this one. Bill, thanks for joining us, man. This is going to be fun. Oh, Grant. Awesome. Glad to be here. Glad to be of service. Talk about story, storytelling and how we can make the world a better place together. Yeah, for sure. Now, first of all, maybe start by giving it, kind of painting us a picture here of the work that you do with storybuilders and how it kind of overlaps and intersects with speakers. Absolutely. Well, there was a time in my life when I actually was running a private school. I had helped start it and was leading it. And so I was doing good work, |
| 2:18.4 | but at the end of the day, I felt like I was a writer, but I wasn't writing. I was a storyteller, |
| 2:23.9 | but I wasn't telling stories. And I didn't want to someday look back and regret, not leaning |
... |
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