How to Set Goals You’ll Actually Keep (The Science-Backed System to Achieve Anything)
Kwik Brain with Jim Kwik
Jim Kwik, Your Brain Coach, Founder www.KwikLearning.com
4.7 • 5.1K Ratings
🗓️ 5 January 2026
⏱️ 26 minutes
🧾️ Download transcript
Summary
Your goals don’t fail because you’re lazy.
They fail because your brain doesn’t know what to do next.
In this episode of the Kwik Brain podcast, I break down a brain-friendly goal system that turns motivation into follow-through, even if you’re busy, overwhelmed, or you’ve already fallen off track before.
Your brain doesn’t act on vague intentions.
It acts on what you write, what you see, and what you feel.
In this episode, you will learn:
✅ The brain-friendly goal formula
✅ Why your brain struggles with 12-month goals and how to use a 90-day focus window instead
✅ How writing your goals down makes you more likely to achieve them (and what to track weekly)
✅ The difference between lag measures vs lead measures (and why lead measures make success inevitable)
✅ How to create “if-then” rules so your habits run automatically (without willpower)
✅ How to prepare for problems before they show up
✅ How to design your environment so good habits are easy and bad habits are harder
✅ A busy-person daily plan
✅ A 60-second recall drill that reinforces confidence and consistency
This isn’t just about setting “better goals.”
It’s about building a system your brain will actually follow.
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Transcript
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| 0:00.0 | Welcome to Quick Brain, bite-sized brain hacks for busy people who want to learn faster and achieve more. |
| 0:06.1 | I'm your coach, Jim Quick. |
| 0:08.3 | Free. |
| 0:09.4 | You're mine. |
| 0:10.3 | Let's imagine if we could access 100% of our brain's capacity. |
| 0:15.2 | I wasn't high, wasn't wired, just clear. |
| 0:18.0 | I knew what I needed to do and how to do it. |
| 0:20.4 | I know Kung Fu. |
| 0:23.1 | Show me. |
| 0:27.2 | Every new year, millions of people make promises to themselves. |
| 0:31.7 | Does this sound familiar? I'm going to get in shape. I'm going to start that business. |
| 0:36.9 | I'm going to be more focus, more discipline, |
| 0:39.6 | more consistent than ever. But what happens? By the end of the first week of February, 80% of |
| 0:44.9 | people have already given up. That's what studies are showing us. Most resolutions don't make it |
| 0:50.2 | even past January 19th. It's not because they're lazy or unmotivated, |
| 0:56.7 | and certainly not because they're not capable, |
| 0:58.9 | it's because no one has ever taught them |
| 1:01.6 | how their brain actually works |
| 1:03.4 | when it comes to achieving their goals. |
| 1:05.9 | You've been trying to achieve extraordinary results |
| 1:08.6 | with an outdated operating system. |
| 1:10.8 | You set goals based on things like willpower, motivation, instead of structure, clarity, |
... |
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