How To Sell Your Amazon FBA Business with Chris Bell of Perch

The Exit - Presented By Flippa

Technology

5.0 • 420 Ratings

🗓️ 11 March 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we speak to Chris Bell, CEO and Founder of Perch, a technology-enabled consumer products company that acquires and operates Amazon FBA businesses. Chris has dabbled in sales of office hardware and software at GE Healthcare, worked with fortune 500 companies on growth strategy at Bain & Company, and designed and built the Wayfair Delivery Network for wayfair.com. His experience led him to found Perch, where he acquires high-quality Amazon products and brands with the help of an impressive technology platform. -- The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello and welcome to the exit presented by Flippa. This is a 30 minute podcast featuring
0:14.9	amazing entrepreneurs who have been there and they have done it. The exit talks to operators
0:19.6	who have bought and sold businesses of all sizes. You'll learn how they did it, why they did it,
0:24.0	and get exposure to the world of exits, a world occupied by a small few but accessible
0:29.9	to many. On this special episode, I sit down with Chris Bell, the CEO of Perch, an incredible
0:36.0	business that is buying Amazon FBA businesses and they are doing really awesome things with
0:41.6	entrepreneurs all over, helping them get more exposure and helping them with various different
0:47.8	resources and really, really fueling this era of Amazon FBA businesses. I think that this is
0:55.6	new frontier where you have business people all over the United States as well as all over the
1:00.9	world operating these businesses on Amazon that have customers baked into it and it's a beautiful
1:07.3	thing. We talk about a lot of different topics but before we get into this episode, be sure to listen
1:12.8	to my previous episode with Rihanna Lynn from the food trace acquisition. She's a fantastic
1:20.7	entrepreneur, so definitely check that out before you dive into this interview. But without further
1:24.8	ado, let's jump right into my interview here with Chris. What's going on, everybody? I am here with
1:31.6	Chris Bell, the CEO and founder of Perch. How are you doing, Chris? Good. How are you staying?
1:38.1	Doing great. Doing great. I'm excited to dig into Amazon FBA. Before we get into the nitty gritty
1:45.6	of Perch, let's hear a little bit about your background. What was your origin story? How did you
1:52.1	start Perch and what led you to start it? Yeah, definitely. Way back when I was a computer engineer,
1:59.1	so started my career at G Healthcare in a product manager role, so designing, developing and implementing
2:06.4	software. After a little bit of doing that, I wanted to go be closer to the customer so I got
2:11.4	in the sales. I actually sold copiers and software for a couple of years. Very hard job.
2:17.0	Anybody's ever done sales. I have a lot of respect for. Then I went to business school at
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