How To Sell Services To The Ultra Wealthy | Ep 957
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 31 March 2026
⏱️ 20 minutes
🧾️ Download transcript
Summary
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Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty.
In this episode
00:00 The sticker membership cashflow problem
04:39 Solution: selling the annual offer upfront
06:08 Adding physical products as bonuses
09:34 Pricing services for the ultra-wealthy families
12:54 Why the undifferentiated pricing ladder fails
14:00 Solution: adding an annual continuity to the offer
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Transcript
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| 0:00.0 | Welcome back to the game. In this episode, I had a conversation with two business owners. |
| 0:03.6 | The first one is a membership business currently doing about a million bucks in revenue per year and looking to get to three. Her main problem is that it's taking about six months to make a customer profitable in ads. So here's what we broke down on this call. Number one, how to structure membership offer and bonuses to significantly increase LTV. Number two, we work through how to do a mop-up |
| 0:21.2 | campaign so she can collect more cash up front from annual membership sales during her five-day |
| 0:25.5 | challenges, which is how she sells people. My second conversation was with a service-based |
| 0:29.7 | business that sells to ultra-high net worth families and family offices. They're currently doing |
| 0:34.0 | $1.6 million in revenue and are aiming to hit $10 million by the end of the year. |
| 0:42.5 | We broke down exactly how it would restructure their pricing and add-on an annual retainer that would allow her to sell more to her customers while adding recurring revenue. |
| 0:45.7 | I hope this is super valuable for you. Enjoy. |
| 0:49.4 | I'm men. I teach crafters. I'm mostly women 45 plus. |
| 0:53.1 | You teach crafters? For themselves. Crafters make stickers. Okay, love it. I love this. This is great. Okay. They're making stickers for themselves or for this and they ought to spell. Right. So my business has made, it did over seven figures last year. Good for you. And I sent all low tickets. Good for you. |
| 1:11.3 | Thank you. |
| 1:11.9 | Okay. |
| 1:12.2 | So you made a million plus. |
| 1:13.5 | Okay. |
| 1:14.8 | Yes. |
| 1:15.6 | Amazing. |
| 1:16.1 | I'm between $7 and $270. |
| 1:19.5 | Okay. |
| 1:20.5 | And the main continuity I have is the membership. |
| 1:23.6 | It's my main $27 a month or 270 per year membership. |
| 1:28.3 | Okay. |
| 1:29.3 | I really want to be at 3 million UFT per year, but my constraint, I think, is 30-day cash. |
... |
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