How to Grow Your Brand In 2026 | Ep 958
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 2 April 2026
⏱️ 38 minutes
🧾️ Download transcript
Summary
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In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books in one weekend. But how did he achieve this? Branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.
In this episode
00:00 What is branding and why does it matter?
06:30 The difference between advertising and branding
11:03 How good branding makes money
13:58 Pairing a brand with the ideal customers’ interests
20:53 Bouquet framework for growing your brand
26:19 Leveraging positive product experiences
28:24 Three measures for brand strength
32:43 Dealing with the risks of new brand pairings
More Value:
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Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Transcript
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| 0:00.0 | In the last 12 months, my social media had a grand total of 3 billion impressions and brought |
| 0:04.0 | in 4.5 million new subscribers. And with that, I'm interested to break the world record for the |
| 0:08.0 | fastest selling non-fiction book of all time during just over $105 million in sales in a weekend. |
| 0:13.0 | And here are my top lessons that I've learned when it comes to building a personal rate. Enjoy it. |
| 0:17.0 | You guys want to hear something absolutely insane. I was able to take home more than the CEOs of McDonald's, Ikea, Ford, Motorola, and Yahoo combined as a kid in his 20s. |
| 0:32.6 | And I have continued to for over half a decade, which resulted in a $200 million per year portfolio |
| 0:38.8 | and $100 million net worth by age 32. And no one is more surprised than me. Me expressing that fact |
| 0:46.0 | will create envy and some, anger at others, skepticism in most, confusion in old people, and inspire a select few. |
| 0:55.9 | You are who I made this presentation for. |
| 0:58.7 | But before I dive in, raise your hand if you'd like any of the following things to happen. |
| 1:03.6 | To be able to charge two times, five times, ten times more than your competition for the exact same thing, like Yeti. |
| 1:12.6 | We have basically identical cups and somehow they're able to charge $40 versus $10 simply because of what's on the cup. |
| 1:18.2 | If you'd like to be able to have customers buy from you over and over and over again without |
| 1:22.9 | considering competition, like Harley, once you're a Harley guy, you stay a Harley guy for life. |
| 1:30.7 | And if you'd like to virtually guarantee sales |
| 1:33.3 | in any new business or product that you launch, like Apple, |
| 1:36.7 | a lot of people just wait in line. |
| 1:38.2 | They say, just leave my credit card, |
| 1:39.5 | just bill me and send whatever you're going to come out with. |
| 1:41.4 | And that's more or less how a lot of Apple buyers are. |
| 1:43.7 | Once they become an Apple person, they become an Apple person for life. So if you like |
| 1:49.5 | that stuff, great, because that's what this talk is about. And so I couldn't figure out how these |
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