How to Sell High Ticket Offers to the Right Customers | Ep 938
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 27 January 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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Transcript
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| 0:00.0 | You aren't making as much money as you want because you don't know how to get it from the people who've got it. |
| 0:08.3 | My name's Alex Ramosey. I run a portfolio of companies at Acquisition.com that earn a $250 million per year. |
| 0:13.3 | I did a book lunch 12 weeks ago that did $106 million in sales in a weekend. |
| 0:16.7 | It broke a Guinness World Record for the fastest selling nonfiction book of all time. |
| 0:20.5 | In this video, I'm going to explain a course shift in my understanding of how getting money actually |
| 0:25.2 | works and why the rich do in fact get richer and I'm going to show you the math behind it and most |
| 0:29.4 | importantly, how you can gain access to it. |
| 0:35.1 | The first reason that you aren't making as much as you want is because you're selling to people who don't have the money to give you. |
| 0:40.4 | So think about it like this, and this is really important. |
| 0:43.2 | Imagine this pyramid as a representation of earning in the United States. |
| 0:48.3 | So all the earnings, so this will probably be 40% of earning. |
| 0:51.7 | Okay, 40%. That's a lot. |
| 0:53.2 | What percentage of the people do you think earn 40% of the |
| 0:57.5 | income, the top 10% earn 40% of the income in the entire U.S. Now, that's income, and that's pretty |
| 1:05.2 | extreme, but it's not even close to the difference when you look at wealth. So, U.S. household net worth, okay, this is the value of |
| 1:14.4 | their assets. Last year was $163 trillion. And you're like, man, how am I going to pay rent? I'm like, |
| 1:26.6 | let's get some of that $163 trillion. So I want you to imagine that you had a hundred dollars. Okay, so I'm going to |
| 1:32.5 | equate this 163 trillion is now $100. Okay. And we're going to spread it out relative to how it |
| 1:38.8 | actually is spread within the United States. One, two, three, four, five, six, seven, eight, nine, ten. |
| 1:58.6 | One, two, three, four, one, two, five. One, two, four one two three four one two three four that took a second so this is a hundred |
| 2:09.5 | people to represent a hundred percentiles in terms of net worth the united states this hundred |
| 2:14.3 | sixty three trillion dollars the bottom 50 percent how much do you think they would actually have of it? |
... |
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