How to Sell A Lot of Books

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 10 January 2016

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

Transcript

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0:00.0	for people that want to understand what that launch looks like, a concentrated volume of sales in a week,
0:04.6	can you share some numbers or numbers around volume in that week for the one thing launch?
0:09.4	You know, was it more or less than 20,000 units sold?
0:13.1	More.
0:13.8	More.
0:14.2	Okay.
0:14.7	When we peaked, we peaked, we sold 27,000 copies in one week.
0:19.8	And we had to build up to that over the course of the month.
0:22.4	But we had done some research. And we had figured out that we would have a really good chance
0:27.3	of making it if we sold about 20,000 copies. And Gary, of course, like, we made a plan to be
0:32.9	bigger. And he doubled that again. Because if you plan your activities around your minimum needs,
0:38.9	you're probably going to fall short.
0:40.2	So we had a huge plan.
0:42.5	We had all kinds of promotions.
0:44.1	At that time, we had about, I want to say, 43,000 associates of which I would say about
0:50.8	4,300.
0:51.9	Usually I look at about 10% of the total agents in our network.
0:55.3	They're going to be really engaged.
0:57.3	And so some of them bought one, some of them bought more.
0:59.3	But we used them, right?
1:00.7	We worked from the inside out to help us seed the market.
1:04.2	So it was a huge strategy to launch a lot in a small period of time and then hopefully
	...

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