How to Scale Your Content Marketing | Ep. #817

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 26 October 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog. [03:30] Once again, reference the Content Reusage Framework to repurpose your work. [04:03] Step 6: Have a content calendar. [04:15] Once the content is out, you promote it. All of this should be in the calendar. [04:52] That’s it for today! [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to scale your content marketing.
1:01.0	So let's break you down into steps. Yes. Okay and this is going to be totally
1:06.1	random but Eric and I have a similar process. So I'm going to break down step one and
1:10.9	then he's going to go. I don't know how many steps there is going to be but
1:13.7	we're going to break down how to scale your content marketing so I would say
1:18.3	step one you go and find an editor who can come up with ideas and topics and manage writers.
1:24.6	You can find them from jobs. Problogger.com or dot net.
1:28.7	It's one or the other.
	...

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