How To Scale Your Business Without Scaling Mistakes: Lessons From The Inside With Michael Giannulis
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 14 November 2021
⏱️ 48 minutes
🧾️ Download transcript
Summary
Michael Giannulis is a 36-year-old entrepreneur who has scaled his publishing business to over $25M in gross sales. He is the CEO of BPO USA and Pixx Media, as well as the co-founder of a real estate investment company. He loves sharing his scaling strategies with passionate entrepreneurs.
Top 3 Value Bombs:
1. A good front-end offer can attract people really fast, but it can also set back production if you're unprepared to sell.
2. Modification is necessary when presenting to your target audience.
3. You are not just serving your customers, but also your employees, stakeholders, and yourself.
Sponsors:
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Truebill: Start cancelling your unused subscriptions today at Truebill.com/fire. Go right now and it could save you thousands a year!
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot |
| 0:08.8 | podcast network with great shows like the Martec podcast. Today we're pulling a timeless EO Fire classic episode |
| 0:16.7 | from the archives and we'll be breaking down how to scale your business without scaling |
| 0:21.1 | mistakes, lessons from the inside. |
| 0:24.1 | To drop these value bombs, I have brought Michael G into the house. |
| 0:28.1 | Michael has scaled his publishing business to over 25 million in gross sales and is the |
| 0:32.2 | CEO of BPO USA in Pix Media, as well as a co-founder of a real estate investment company, and he |
| 0:38.9 | loves sharing his scaling strategies with passionate entrepreneurs. And today, Fire Nation, |
| 0:43.9 | we'll talk about a good front-end offer and how that can attract people really fast, |
| 0:48.5 | how modification is necessary when presenting to your target audience, and how you're also |
| 0:53.4 | serving your employees, |
| 0:55.0 | stockholders, and yourself as well as your customers and so much more when we get back |
| 1:00.0 | from thanking our sponsors. Looking for a business coach who has helped thousands of |
| 1:04.8 | entrepreneurs increase profitability by an average of a 104% annually, all for less money than |
| 1:09.9 | it would cost to hire one minimum wage employee, all on a month-to-month basis. |
| 1:14.4 | Schedule your free consultation today with Clay Clark, a former SBA entrepreneur of the year |
| 1:19.4 | at ThriveTime Show.com slash fire. |
| 1:23.2 | So Michael, say what's up to Fire Nation and share something interesting about yourself that most people don't know. |
| 1:30.4 | Hey, what's up, Fire Nation? |
| 1:32.2 | You know, one thing about me that's kind of interesting is I was actually on a weight loss TV show when I weighed about 500 pounds. |
| 1:42.7 | Wow. |
| 1:42.9 | Now I weigh about 205 pounds. Are you allowed to say the name of the show? |
... |
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