Today's guest isn't your typical founder. She's a creative force who has built a global brand around her taste and her point of view.

Kelly Wurzler is one of the most influential interior designers in the world,

but we're not here to talk about her taste alone. We're actually going to get into the brand

and the business behind it, from working an unpaid apprenticeship in New York to waiting tables

to a 60-person studio and a business that spans interiors, product, creative direction and media.

Kelly is the epitome of scaling with intention and precision.

In my conversation with her today, we're going to talk about risk, reinvention,

motherhood, money, failure and how she's evolved and continues to push boundaries with

the introduction of AI in a largely creative-led company.

Kelly built a successful business and one that's designed to last. And my loves, before we get

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