Hello, everybody's Jake Sends.

I host Jake Gino Podcast.

Here with my co-host, a multifamily mentor, the coach, Chef, father, six, the bestselling author, The G-Dady.

Gino-Barber J-June, how's it going?

Jake, this is going to be an interesting show because it is the bane of our existence. No, it's not. A.k.a. marketing. Yes, it will. I don't even think it's going to be about marketing, but you wait. I'm going to make it about marketing. I wanted to learn about marketing. So this is going to be about marketing, folks. Yeah, we'll see.

Today's guest is the founder and CEO of Flash Consulting,

a digital marketing consultancy serving local home service businesses.

Gino, we've got some folks like that out there.

This is going to be good.

After leading business development at a major air duct cleaning firm,

these are the businesses making

money now, folks. Okay, so pay attention. He accelerated growth using strategic marketing and content.

Today, he empowers clients with tailored ROI focused systems and scalable growth.

So without further ado, Phil Risher, welcome the show.

Yeah, thanks, guys. Thanks for having me. I'm excited. And people would be surprised, but that duckling company was 30% profit. Like, bottom line, like $3 million. $5 million. Yeah. The way these guys charge, you come out to do a job, they give you an invoice just to come out and give you an estimate. And if you don't do the job, you're stuck with the $200 estimate. That's like, it's starting to kill me down here, Jake.

Hey, man. Dude, your time's valuable, Gino, all right? You got to get paid. So, so, so, so, so it sounds like, um, you took your skill set that you, you basically got on the job, realized there was a greater need for and applied it. Do you want to tell us about the founding of the company? Yeah, I had two different skills that I learned. I didn't know that we're going to

go together. The first one was I came out of college working at Enterprise Rent a Car and I went through some sales experience. Fantastic. Exactly. So I went through their management trainee program. I was running a local business getting paid off the bottom line. I read Rich Dad, Poor Dad. He's like, hey, the number one skill you can learn is sales. So I went into the corporate office at Enterprise and I sold fleet management services to home service companies. So I would be calling on CEOs. Back up. I'm sorry. What did you do? Fleet management services to home service businesses. So you know these big home service company. Okay. Okay. So Enterprise will get you trucks for your HVAC companies. Is that what I'm hearing? Exactly. You're using this fancy jargon. You got to break it down for a stupid guy. Just like, I was selling cars to businesses to rent for their air conditioning. There you go. So an HVAC contractor that has a hundred cars, they would need someone that could help them buy the cars, could help them manage the cars and sell them when they're done with them. So I would be calling on the owners to do this. At the same time, I started a blog about personal finance. So, you know, I read Rich I Porta, as I mentioned, Dave Ramsey, paying off debt, doing different things. And my blog, I built a WordPress

website. I did email marketing, social content, all this stuff. And I got featured in Forbes and

CNBC and all this cool stuff doing my blog personally. And I would go into these meetings with these

guys, like, what are you all doing for marketing? And they would, you know, Google ads, SEOs, like fluff

stuff. And I quit my job at Enterprise. I went to do my blog full time. And I actually bought a tiny school bus. And I traveled around the country, making content. Were you doing like the fire shit? You were going to be like a fire guy? So fire, I was big in the fire community. I love that stuff. Then it burned out, didn't it? It did burn out for a lot of these guys. I wasn't, I wasn't super into fire as like a lot of people. But yeah, no, it's cool. Like, I was like in, I was into the whole that lifestyle. So I, I traveled around, did this stuff. When I came back and I was like, you know, hey, my blog didn't really go too crazy. My fire burned out. then one of my clients was a $3 million air duct cleaning company like you said. And when I went to work there, all my world. So you went to work as a, it's a W2 or? W2. Okay, took you on, gotcha. He took me on as director of business development. And he was like, hey, I've been stuck at $3 million. I'm a 20 year old business stuck at $3 million for the last four years. I don't know what I need to do to grow. And when I went there in the first like three weeks, my world's collided. Like my enterprise experience of running a solid local service business, sales. And then my digital marketing experience was like, oh, let's get after it. So in the first year, he went three million to four million. Then we had a lot of friction because you mentioned about high profit, right? He was doing four million dollars, top line, and he was making a million dollars a year. And this is a guy that just graduated high school and started doing duck cleaning. I thought he said he's doing it for 30 years or 20 years or something.

Yeah, yeah. He had been doing it for 20, 25 years, but his profit, this is the thing. I thought he said he just graduated. You're talking about yourself. Yeah. He had graduated 30 years ago, started in duck cleaning and then did this for like 20, 25 years. And now he's making a million dollars a year and I'm like ready ready to grow a ton. And he's like, dude, I'm good. So we had a lot of back and forth about growth. And then he was basically like, hey, you need to go out and help other businesses do what you did for me. And that was when he's like, get off me, son. You're freaking me out. I'm good. Literally. Literally. I want to take a quick time out here before we keep going. So I think the first learning lesson, okay, that we're going to interject here for a second is if you're a kid, right? If you're 18, get your ass out there and get some sales experience. Okay. And while you're doing it, read some fucking books. Read some books, listen to some podcasts, get educated on business if you want to make money and get some sales experience. I don't know the rest of your story, but that's a damn good start. Yeah. I mean, that right there, if you learn sales and you get some experience and go bust your butt, like, yeah, it's going to come together. Something's going to pop if you keep, if you keep searching for it, right? Literally, exactly, so then, you know, we're 10 months in. He went 3 million to 4 million, making a bunch of money. And I'm like ready to grow. I was only making like $70 or $80,000. And I knew the impact I was making. I knew how much money he's making. So I'm like, I should really be making at least six figures here. Like, come on. So then he was like, hey, I'm going to introduce you to two other businesses.

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