Do you want to know how to run Facebook ads? Well, if you're an online course creator and you're going to have a webinar or a challenge or a boot camp in order to sell your course and you're wanting to actually fill it up with good leads using Facebook and Instagram ads, then this episode is your ABC, your one, two, three, your launch map. For ads at least. I'll walk you through how to test first,

how to structure your ads,

and I'll even show you at the end how I do it

inside of a real client account.

So you can see some things that you should be clicking,

options inside of meta ad manager,

and options that you should not be cooking

the ones you want to avoid

if you want to have high

quality leads without blowing all of your ad budget. So the first thing you want to hone in on

is starting with three versions of ad copy. And how do you know the content of the ad copy? Super

straightforward is that your webinar or your other challenge kind of launch, but your webinar

and your course by the way should solve a pain point. Ideally the same pain point or very

similar pain point, right? Now that pain point will manifest, let's say five frustrations

from that pain point, right? So your ad copy, your three versions of ad copy want to speak

to three of those frustrations that come from that pain point, right? So your ad copy, your three versions of ad copy want to speak to three of those

frustrations that come from that pain point. And this is because not all frustrations will

convert equally, as in all frustrations might be related to the pain point that your webinar

solves, but some of those will just hit different and cause people to really want to come to the webinar more than the others,

and that will reflect in a lower cost per lead.

So this is why you're going to have three pieces of ad copy, right?

So now that you're communicating in your three different pieces of ad copy,

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