HOW TO RIP MONEY FROM THE HANDS OF BROKE PEOPLE... 🔥🔥🔥🔥🔥🔥🔥🔥 | Ep 53

The Game with Alex Hormozi

Alex Hormozi

How To, Education, Entrepreneurship, Business

4.9 • 4.8K Ratings

🗓️ 15 May 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:39) - Broke people are easier to sell to.

(2:36) - Payment plans hurt sales.

(4:19) - Avoid offering lower-priced alternatives.

(5:47) - Believe in customer improvement, exploit poor money management.

(6:44) - Gym trainers spend money on priorities, customers can too.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:28.8	Hello everybody.
0:29.8	I have my new walking guest and I'm super pumped about it.
0:32.6	Anyways, and hopefully you can hear me better from this mic so just let me know.
0:37.1	But how to take money from broke people, which I apparently did in your stall at that
0:41.6	later.
0:42.6	Anyways, how to take money from broke people?
0:43.6	I want to use that title mostly because I figured it was incendiary.
0:47.6	Maybe people don't take money from broke people.
	...

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