REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 11 May 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:41) - Best case: amazing shape, inspire family, new clothes.

(2:52) - Overcome fears and doubts with Best/Worst case close.

(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.

(5:06) - Use risk reversal and satisfaction guarantee to boost sales.

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Transcript

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0:00.0	Most of the nation real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,
0:06.1	going to $50, $100,000 plus we would love to talk to you.
0:09.5	And if you like that or would like to hear more about it, go to acquisition.com and you can play anywhere on the page
0:14.3	and talk to one of our team and see if we can help you get there.
0:17.5	Going on everybody, happy Friday.
0:19.5	I wanted to make you a quick video, so I was wondering, thinking about it.
0:23.8	One of my favorite closes that I use all the time.
0:27.3	This kind of falls under the category of a closed slash risk reversal.
0:31.3	But it's probably, if I had to think about it, if this is probably the closed that I use most frequently when we were selling fitness programs.
0:40.3	Basically you get to the point of the sale where they're like not necessarily in or out, but this is something that I would always just take to just like make the last, not the last push necessarily,
0:50.3	but one of the bigger pushes to get the prospect to close.
0:54.3	So I call it the best case, worst case close, and I use it all the time.
0:58.3	So I feel like, well, listen, best case, let's look at best case, worst case, right?
1:02.3	So best case scenario, you get you an amazing shape, you become an example for your kids, your husband looks at you differently.
1:08.3	You get into the clothes that you have in the wardrobe you were talking about earlier.
1:13.3	And you fall in love with the community and you make a whole bunch of friends, right?
1:17.3	As best case scenario, I'm like worst case scenario, you get done with the first month or your first six weeks, your first 12, whatever it is, right?
1:24.3	And you say, Alex, I think you're long hearing your stacks. Look, I really creepy.
1:29.3	I don't really like your community that much.
1:31.3	And so then I just give you your money back, right? And you still get all the workouts on us.
1:37.3	Okay, so like best case scenario, we change your life forever, worst case scenario, you get a whole bunch of free workouts.
1:43.3	And it's on me. Like that's how much I believe in this program and that I believe them will be able to change your life, right?
	...

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