How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Business, Education

4.9 • 4.8K Ratings

🗓️ 13 December 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:33) - Attract better customers, improve service, increase profits.

(3:04) - Virtuous vs. vicious cycle in pricing.

(5:32) - Higher prices lead to value, better customers, investment.

(7:00) - Exceptional support without time constraints due to high prices.

(8:07) - Increase prices significantly for better buying decisions.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.2	What's up everybody?
0:30.2	Hope you guys have an amazing week so far.
0:33.0	And today I want to talk to you about the virtuous vicious cycle of pricing,
0:36.0	result service and profit.
0:38.2	So I'm sure if you've been hanging around this area community,
0:41.4	this little nook of the internet, our little world of gym launch,
0:44.8	you'll have a counter.
0:46.1	A lot of gym understand that they're making more money and they've got more customers
	...

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