How To Overcome Price Objections Like A Sales GENIE | Ep 33

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 19 December 2017

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and priorities when selling, and shares a story about how a purchase can mark a transition in identity and priorities. He also encourages listeners to rate, review, and share the podcast to help more entrepreneurs succeed.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(01:32) - Prioritize spending on health, coaching for personal transformation

(05:16) - Prioritize health, coaching for best version, identity shift

(05:59) - Introduce permanent cost with aligned priorities for success

Follow Alex Hormozi’s Socials:

Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	And so the only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs make more money, feed their families, make better products,
0:12.0	and have better experiences for their employees and customers.
0:14.9	And the only way we do that is if you can rate and review and share this podcast.
0:19.4	So the single thing that I have to do is you can just leave review,
0:21.9	but take you 10 seconds or one type of the thumb.
0:24.0	It would mean the absolute world to me.
0:25.2	And more importantly, it may change the world of someone else.
0:28.4	What's going on, guys?
0:29.3	Hope you guys have an amazing, amazing day.
0:31.4	So what is one of the hardest obstacles to overcome in all of selling?
0:36.1	Price, I don't have the money, right?
0:37.6	You hear all the time.
0:38.8	And sometimes, and a lot of times it's because
0:42.6	the pre-sale and during the conversation leading up to the actual price,
0:46.8	not enough pain was engaged.
0:48.3	We didn't go in like, we didn't really establish enough of a need before offering a price or offering a solution.
0:52.4	Right, we're offering a solution to a problem that we didn't create.
0:54.4	Right, and so someone's going to be like,
0:56.0	I know it's not really worth it, right?
0:57.3	Because that's really what they're saying is it's not worth it.
	...

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