All right, John Asraf, welcome to the Action Academy podcast, my friend. How are you?

Mr. Lubin, great to be with you. I'm doing great. Thank you for having me.

I'm very excited. You're one of the world's leading high-performance coaches and a behavioral neuroscience researcher. John, what the hell is behavioral neuroscience and why is it important for the

listener today? Great question. Let's start with, why do you do the things you do? Let's continue with,

why aren't you doing the things you want to do, know you should do, and why aren't you taking

action and allowing doubt, fear, worry, stress, anxiety to hold you hostage

when you have so much power?

So I study what I call the neuro mechanics, how the brain works that affects what I do or don't do,

what causes me to be afraid and fight with it or freeze or

procrastinate or self-sabotage. And then I help people get out of their own freaking way.

Isn't it funny how as the higher that you get up in the performance food chain, the more we

tend to stick the stick and the bicycle spoke

and derail ourselves from success because we self-sabotage thinking that we don't deserve it.

So first question out the gate, I'll give you a softball one.

The easiest question, the human history is, John, how would you define success

and why do you think that most of us do not feel

subconsciously that we deserve it?

So I think, listen, success is a broad term like exercise.

Like there's a lot of possibilities there.

The way I look at it is there are a variety of different categories in our lives. So I'll give you an example.

Spiritual is a category. Emotional well-being, mental well-being, physical well-being,

financial well-being, relationship, children, brother, sister, friends. So when people define

...