That's where still to this day, our core foundation for the way that we invest our clients' money is still, believe it or not derived from what we learned at that course. They've been teaching it that way. I absolutely believe it. Yeah. They've been teaching that way for decades and decades and decades. So it's very foundational to our strategy. And so we've actually even built out an investment management group within it. That's what sparked the whole thing. I couldn't find one that I felt confident sending to a client.

So I was like, you know what?

I'm just going to write it myself. I'm just going to do, I'm just going to put in paper what I would want to tell things I've told clients over 19 years now over and over and over again. I'm going to put it in a book. And that's what sparked it. So I was a new broker trying to open a new office.

And I was out there literally going door to door pitching mutual funds, right, to people,

literally knocking, like I would knock on your door and pitch this.

I did it a lot.

And credit, by the way, credit to Edward Jones broker because the people that do that are

extremely hard workers to make that happen. Can you talk about sort of, credit, by the way, credit to Edward Jones broker because the people that do that are extremely

hard workers to make that happen. Can you talk about sort of what your typical sort of ideal

client is? In other words, where do they come from? What have they experienced? Just so the people

that are listening to this can go, oh, well, that sounds like me.

Yep.

We alleviate the pain.

So we like to look at where somebody is today and where they want to be.

And it's that nasty, messy middle where they don't know how to get there, Mike, where they have question marks.

Did you know there's a technology that's actually an app on your phone that uses sound waves to tell your brain what you want your brain to do?

We had a young man that was a guest on our podcast, the Mike Litton experience, who had a traumatic brain injury.

He was sleeping three hours a night.

He's using Newcom now and he's sleeping more.

Go to Newcom.com. Mike 15 promo code.

Newcom promo code Mike 15 for an extra 15% off. Go today. Welcome to the Mike Litton Experience podcast. Everyone has a story and our passion is to help them tell it. Mike is passionate about being a father,

a teacher, a realtor, an investor, and a leader. And now, introducing the host of the

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