Welcome to Build Your Tribe with your host, Shalene Johnson.

Today, I'll be speaking with Zenovia Andrews.

She is an internationally acclaimed author, a digital marketing strategist, and the CEO of Max Outgroup.

They help entrepreneurs develop solutions, automated solutions that help them build their businesses and transform people into immortal brands.

You're going to love Zenovia. She's just the real deal.

I had the opportunity to speak at one of her events recently and was just so impressed by who she is, what she stands for, and the lives that she's transformed.

And I say lives because you might think, how does digital marketing or being a digital marketing strategist change lives?

Well, it can because if you're trying to build a business on your own without the help of someone else, you're not going to have much of a life.

Zenovia helps others reach and create an impact with their brand.

Today, what she'll be sharing with us is how to transition. Like, you've been known forever for this thing.

Or maybe you want to leave whatever line of business or profession you're in today, and you've got your eyes set on something else.

But you don't know exactly how to position yourself as an expert or how to make that transition.

Today, Zenovia is going to share with us her specific strategies to help you shift your mindset and make that happen.

Zenovia, are you there?

I am here.

Awesome. This is a great honor. I had such a wonderful time when I was at your event was just blown away by the level of thought and just the experience that you created for this group of entrepreneurs that I had to have you on the show so that you could serve our audience here at Build Your Tribe.

I'm excited to be here.

Just to give people a little bit of a background, you started off some place other than where you are today.

Can you tell us what led you to digital marketing?

Sure. So I have an extensive background in the pharmaceutical industry.

And so I love everything that involves the sales marketing process.

I was very successful in the pharmaceutical industry. I worked for Pfizer and Novartis for a short time.

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