Hey there, welcome to Build Your Tribe. My name is Shaline Johnson.

And my name is Brock Johnson.

My mission is to share with you everything I've learned from my 25 years in business,

from idea inception to big business marketing strategies.

And my goal is to share with you social media money-making strategies

to help you transform your idea into passive income,

even when you have limited time and a tight budget.

Alright Brock, this one's all you, take it away.

Hey Brock Johnson here, and today I'm taking over Build Your Tribe to talk about story.

Have you noticed the stories are popping up everywhere recently?

There's Snapchat, Instagram stories, Facebook stories,

even YouTube jumping on the bandwagon with YouTube Reels.

Match.com has stories, GoPro has stories, even Sports Center.

Their new tagline is You May Know the Score, but we know the story.

There's a reason why stories are so popular.

And if you do it right, you can use them to draw your lifers to you,

make a connection, and build a relationship that's so much stronger

than anything you can create via photo or an edited video.

There's something truly special about the realness of stories,

and it helps us build trust in a way that can turn followers into loyal lifelong customers.

It can completely change your business.

So today I want to share with you a talk that I gave at the Marketing Impact Live event

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