4.6 • 4.4K Ratings
🗓️ 4 August 2020
⏱️ 45 minutes
🧾️ Download transcript
The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service.
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0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
0:24.8 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
0:31.2 | I'll see you on the other side. |
0:33.8 | Every weekend I felt like I was a little like mini road show |
0:37.3 | where my parents would come with me and I'd have my costume and my cassette |
0:40.9 | and I'd have to like walk in and make sure like the music played all right. |
0:44.3 | That's Pile Kadakia. She's been on stage since she was three years old. |
0:57.0 | My earliest memories would be waking up on Saturday morning and going to one of my friends basements and |
1:05.1 | we would dance together with a group of 10 girls and learn Indian folk dances |
1:09.1 | which really connected me to my culture it connected me to my |
1:13.0 | me to my ancestors. |
1:15.0 | Her talent for what we now call |
1:17.4 | Bollywood style dance was a combination of technical skills |
1:21.4 | with empathy. |
1:22.4 | Indian dance has a lot of skills associated with it from just like regular |
1:26.4 | technical skills, but it also has this beautiful expression associated with it too, |
1:31.1 | which taught me like, wow, like you can actually help someone feel something when you |
1:34.7 | express yourself. |
1:37.1 | Dance gave pile a form of expression, but what she cared about most had less to do with what |
1:41.6 | she expressed and more to do with how the audience |
... |
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