meta_pixel
Tapesearch Logo
Log in
Masters of Scale

How to price your product to scale, w/ClassPass' Payal Kadakia

Masters of Scale

WaitWhat

Business, Jeff Berman, Startups, Reid Hoffman, Management, Diversity & Inclusion, Mindset, Bob Safian, Entrepreneurship

4.64.4K Ratings

🗓️ 14 February 2018

⏱️ 44 minutes

🧾️ Download transcript

Summary

The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.

Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.8

So search for rapid response in your podcast player and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:33.8

Every weekend I felt like I was a little like mini road show

0:37.3

where my parents would come with me and I'd have my costume and my cassette

0:40.9

and I'd have to like walk in and make sure like the music played all right.

0:44.3

That's Pile Kadakia. She's been on stage since she was three years old.

0:57.0

My earliest memories would be waking up on Saturday morning and going to one of my friends basements and

1:05.1

we would dance together with a group of 10 girls and learn Indian folk dances

1:09.1

which really connected me to my culture it connected me to my

1:13.0

me to my ancestors.

1:15.0

Her talent for what we now call

1:17.4

Bollywood style dance was a combination of technical skills

1:21.4

with empathy.

1:22.4

Indian dance has a lot of skills associated with it from just like regular

1:26.4

technical skills, but it also has this beautiful expression associated with it too,

1:31.1

which taught me like, wow, like you can actually help someone feel something when you

1:34.7

express yourself.

1:37.1

Dance gave pile a form of expression, but what she cared about most had less to do with what

1:41.6

she expressed and more to do with how the audience

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.