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Marketing School - Digital Marketing and Online Marketing Tips

How to Prevent Problems in Your Business Before They Happen | Ep. #1523

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 6 October 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen. [00:31] In the early days of business, it feels like you are constantly putting out fires. [00:42] When you only attend to the urgent, you neglect what is important.  [01:05] Create processes for the successful ways of scaling your marketing.  [01:18] For things that do not work, collect the data for why it didn’t work.  [01:49] When your business starts growing, follow an operating system like Traction.  [02:24] An operating system will teach you how to set a cadence for your company each week.  [02:56] It is about identifying long-term issues and putting solutions in place.   [03:25] Ask yourself each quarter what you should stop, start, and keep doing.  [03:49] The importance of making your business defensible.  [04:08] Try to learn from the mistakes that others have made by reading business books.  [04:50] Learn from CEO interviews or by joining peer groups.  [05:24] That’s it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Traction  Scaling Up  3HAG WAY Elon Musk YPO Vistage    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your load time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today

0:55.8

we are going to talk about how to prevent problems in your business before they

1:00.3

happen. So in the early days of business, correct me if I'm wrong Neil, I think for

1:05.2

most people it's you're finding that you are constantly putting out fires. You're

1:09.4

dealing with the important and the urgent.

1:12.8

Now the problem with that cycle is that more fires will pop up

1:16.0

and you just continue putting them out and you never get to solve what is actually

...

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