How to Position Yourself as the Expert and Get Chosen Faster with Lori Harder
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 8 April 2026
⏱️ 15 minutes
🧾️ Download transcript
Summary
Why are people interested in what you do, but still not hiring you? In this episode, Lori and I break down one of the biggest problems we saw inside our Elite Mastermind, even among 7 and 8-figure entrepreneurs. We talk about why "clear beats cute" every single time, how overcomplicating your messaging is costing you opportunities, and why you have to decide you are the expert before you ever feel ready. I share the exact fill-in-the-blank sentence we gave our Mastermind to fix their messaging instantly, and how repeating it consistently will change how people see you and how you show up. Get ready to simplify your message, own your positioning, and start getting chosen faster.
HIGHLIGHTS
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Why unclear messaging is costing you opportunities.
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The "clear, not cute" rule that makes you easier to refer and hire.
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Why high earners still struggle to explain what they do.
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The decision that separates people who get chosen from those who don't
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Lessons from Mel Robbins and Vivian Tu on the power of repetitive branding.
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The sentence that can instantly clarify your business.
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What happens when you don't position yourself as the expert.
RESOURCES
Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!
Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!
Check out upcoming events + Masterminds: chrisharder.me
Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.
FOLLOW
Chris: @chriswharder
Lori: @loriharder
Frello: @frello_app
Transcript
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| 0:00.0 | You've got to be clear, not cute. People have to know how to find you. That's clear, not cute. |
| 0:05.8 | People have to know how to refer you or you're missing out on half your business. People have to |
| 0:10.1 | know how to Google search you or pretty soon chat search you. And to do that, you have to be clear, |
| 0:14.7 | not cute. You can't be a unicorn body amplifier who helps fellow potential unicorns find their light again. |
| 0:25.7 | Like, I'm sorry, nobody Googles that shit. |
| 0:27.8 | No. |
| 0:28.2 | And nobody knows how to refer you. |
| 0:35.9 | Welcome everybody to the Chris Harder Show, where we are making you unapologetic about your pursuit of success, knowing that when good people like you make good money, they can then do great things. |
| 0:46.1 | My name is Chris Harder and several times per week. I will bring you epic guests, solo episodes, and every single tool, trick, and skill set you need to grow your business, |
| 0:54.8 | grow your money mindset, and to grow your wealth to levels that you have never reached before. |
| 0:59.3 | I've ended up in a unique place in life where I've got the experience, the connections, |
| 1:03.0 | and all of the secrets that it takes to be successful. |
| 1:06.0 | And I'm lifting the curtain to reveal it all to you in an effort to help put you in a position of abundance so great that you can then be as generous as possible. |
| 1:15.6 | So let's lock arms and let's get started. |
| 1:21.1 | And we're back with another episode of He Said, She Said. |
| 1:24.2 | We're not just back. We're back after performing our elite entrepreneur mastermind |
| 1:29.2 | all last week. And you guys, it was fantastic. Now, we took a big risk. We totally changed the format |
| 1:35.2 | from what it's been the past nine years. And we still blended the whole group of 30 business owners, |
| 1:42.0 | but we also split them up into cohort A, so 15 businesses |
| 1:46.5 | and cohort B, 15 businesses, and added basically a whole other day of classroom. So |
| 1:51.9 | cohort A got two days, cohort B got two days, and then we made sure to mix them up in the middle, |
| 1:56.8 | so they could still meet each other and collaborate and all that stuff. And while it was probably |
... |
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