How to Position Yourself as an Expert with Jeff Rose

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 13 December 2016

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Positioning yourself an authority is a surefire way to be featured in major media outlets and open doors that would otherwise be closed. But how do you do it?

Our guest for episode 112 has the answers! Jeff Rose of Good Financial Cents is here to spill the beans on how he became a regular contributor for Forbes. Jeff is a certified financial planner who was named one of the Top 10 Young Advisors to Watch, by Financial Advisor magazine.

Today Jeff explains how he developed a relationship with Forbes, why it takes time and a focused niche. He also shares other major media he's been featured in like CNBC, Entrepreneur, and Huffington Post to name a few. Hear it all on episode 112 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

Why did he start his blog, Good Financial Cents?
How could he have gotten more traction quicker?
What's the best way to get quoted by the media?
How do you know if you should expand or narrow your focus?
If he was starting from scratch today would he change anything?
What is HARO and how can it help you?
The story of how he became a contributing writer with Forbes.
The John Corcoran strategy and how to use it.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speaklab.com slash marketing and we'll see you there.
0:44.1	Hey, what is that? My friend, Graham Baldwin here. Welcome back to the speaker lab podcast.
0:51.3	We are on episode one, one. Two. Good to have you here. Hope you're doing well. I hope you've had a great year. Hope you're having a good December here as we're starting to wrap up 2016 and head toward 2017. I hope that your speaking schedule and your plans, your goals for 2017 with your speaking business are beginning to take shape. If you haven't already thought about it, make sure you do that. Think through. What is it that you want to accomplish? What is it that you want December 31st, 2017 to look like? And what do you need to be working on now to get from point A to point B? Hey, today we got a great guest for you. We got my buddy Jeff Rose, who's hanging out with us. Jeff does a little bit of speaking, but he's actually a certified financial planner. But the reason I wanted to have Jeff on the show today is Jeff has done a lot to position
1:31.7	himself as an expert, as an authority. And as a result of that, he has certainly got
1:36.8	speaking engagements and he's got a lot of other byproducts we'll talk about today as
1:40.5	a result of positioning himself as an expert. So we talk about how to position yourself
1:44.7	as an expert in your space, in your niche. We talk about how to choose a niche that is not too
1:49.3	narrow, but also not too broad. We talk about how he got featured in major media, how that changed
1:53.8	his business and has given him more credibility and some of that expert status. We talked about
1:58.1	the best free tool that he recommends for getting media connections.
2:02.3	And we also talk about how to build relationships with media people. So a lot to digest here.
2:07.0	So let's get right into it. Hope you enjoy. Here's my conversation with my buddy, Jeff Rose.
2:15.0	What's up, my friend, Grant Baldwin here. Welcome back to the Speaker Lab podcast. Hey, today I'm joined by my beautiful brother from another mother, Dr. Jeffrose. I don't think he's a doctor, but he looks like he could be one. He looks like he's a male model is what he looks like. I try. It's a no shape of everything, right? It is. He's got this beard going on. We just hung out last week at a retreat, and he's just got this man beard that just looks pretty. So, Jeff, first of all, want you give us a quick snapshot of who you are, what it is that you do? And then we've got kind of an interesting topic of conversation we'll dig into. Yeah. So I'm, I kind of joke around. I always say like my day job
2:52.2	is I'm the CEO of Alliance wealth management. I'm a certified financial planner. I own my own
	...

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