How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year. [00:58] Getting set with retargeting pixels and consistency across platforms. [01:19] Making sure to leverage caching and CDM to avoid any stoppages. [02:14] Utilizing an omnichannel approach to capture the most sales. [02:48] Offering really good deals on a couple of your products to drive traffic. [03:38] The great boost that gift guides can give your sales. [04:21] The pros and cons of personalization for Black Friday. [05:42] That is it for today! [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Walmart Netflix Amazon Prime Shopify Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.6	we're going to talk about how to plan for Black Friday in Cyber Monday this year
0:59.1	so it is the 2nd of November right now and you have some time to get this going.
1:04.5	And when is Black Friday? Is it right before?
1:06.5	I think Black Friday is a day after Thanksgiving, yeah.
1:10.0	The 29th and then Cyber Monday is the following right something like that yes so let's talk about this I mean how do people plan for this we've done
1:17.2	episodes on this and in the past but you know every year it comes up again so this is kind of like an evergreen
	...

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