How to Pivot Your Business During Unprecedented Times with Lauren Trenkle and Dr. Geoffrey Trenkle: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 13 September 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Lauren and Dr. Geoffrey Trenkle founded Total Testing Solutions and Total Health, which provide equitable access to comprehensive testing for all, through the pandemic and beyond.

Top3 Value Bombs

1. We have to be able to adapt. Every time we see a challenge, we look at it as an opportunity.

2. Virtual proctoring seems to be the easiest way to get people results without leaving their home.

3. We're expanding what we can offer for people - not just the type of health care, but the amount of help we can give to people. The longer medicines stay antiquated, the more we will stay in the past instead of moving into the future.

Visit their e-commerce store and use the promo code FIRE for free shipping on all orders - TTS Total Testing Solutions

Transcript

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0:00.0	Light that spark fire nation. JLD here and welcome to entrepreneurs on fire brought to you by
0:08.1	high level the all-on-one sales and marketing platform. On today's classic episode, we'll be
0:13.8	breaking down how to pivot your business during unprecedented times. To drop these vibe bombs,
0:18.6	I brought Lorne Trankel and Dr. Jeffrey Trankel into Eofier brought Lauren Trankel and Dr. Jeffrey Trankle into EOFire Studios.
0:23.5	Lauren and Dr. Jeffrey founded total testing solutions and total health, which provide equitable
0:28.7	access to comprehensive testing for all through the pandemic and beyond. And today we'll talk about
0:33.9	virtual proctoring. We're also talking about having to adapt and how to adapt and to look at it as an opportunity and to oh so much more. And a big thank you for sponsoring today's episode. Go to our guests and their sponsors.
0:46.9	Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies, build funnels,
0:54.6	automate follow-ups,
0:55.7	manage clients,
0:56.6	and even white-label
0:57.5	your own software,
0:59.2	say hello to our
1:00.3	featured partner high-level
1:02.4	and visit high-level
1:04.6	fire.com
1:06.0	to start your free trial today.
1:10.0	Lauren, say what's up to Fire Nation and tell us about yourself and of course the origin
1:17.0	of your business.
1:18.8	Good morning.
1:19.7	Hello.
1:20.9	Well, the origin was, it's a long story, but you know, to keep it short, I'd say we started a medical practice,
	...

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