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The Playbook With David Meltzer

How to Pitch Anything and Win Big

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Business, Entrepreneurship

4.91.9K Ratings

🗓️ 21 September 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

In today’s episode, I’m joined by James Maslow to sit down with award-winning TV host, author, and entrepreneur Forbes Riley. Known for her billion-dollar success in fitness and infomercials, Forbes shares timeless strategies for pitching, creating desire, and building authentic connections. We discuss the value of showing up, staying disciplined, and treating role model status as a privilege. Forbes opens up about overcoming setbacks, from a near-fatal bus accident to the discipline required for bodybuilding at 64. Together with James, we explore how to create meaningful opportunities, embrace consequence-driven goals, and adopt a “screw it, just do it” mindset to achieve lasting success.

Transcript

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0:00.0

Good afternoon. Good morning. Good evening. Everyone, it's office hours, the celebrity entrepreneur show with James Maslow, the main man on the road. But to illustrate and to brand James Maslow correctly, I decided not only to wear my tippatina shirt, but to actually do it from a car to indicate how much this man is traveling via bus on tour around the world.

0:23.8

How many different stops, James Maslow, are you taking on this tour?

0:27.9

Wow. Good to see it first off.

0:29.9

And as you know, we both live very frequently on different planes, trains, buses, automobiles. So I appreciate that.

0:39.0

We got about 60 dates announced so far, and we will be announcing more dates and more countries

0:45.4

before the end of this tour. That's all I can say. We're going to keep this tour going beyond the 60.

0:51.1

Does the tour help or hurt your ability to be an entrepreneur? That's a great question.

0:57.4

Like so many things in life, it's a double-edged sword and that, of course, it helps financially.

1:01.9

It helps with exposure because of the band to so many more people, which thus opens up doors.

1:07.2

And the only side of it that hurts is simply the ability to have the time to do other things

1:12.0

and do more things.

1:13.5

But I have one of the best mentors at doing many things, prioritizing and scheduling.

1:19.7

And so that's what I do.

1:21.5

You know, we work together and I go, hey, I got two, one hour breaks.

1:24.6

Let me know when your schedule lines up with ours and boom, we hit it.

1:27.7

And it is just a very effective way to leverage all the awesome things I'm getting to do here

1:33.1

with all the awesome things that I want to do over here. And speaking of mentorships, our guest is a

1:38.1

mentor of mine. I have watched her for years. She's responsible for generating billions in a B, billions of dollars in

1:46.0

revenue, understanding how to articulate a quantitative value to exceed what you're asking for. She

1:53.0

understands not only the analysis and quantitative articulation of that, but the emotional

1:58.5

aspect of it, how to get people excited. Nobody can get you

2:02.1

more excited than Forbes Riley. Let's welcome her to our show. Yeah, nobody can. That's my new

...

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