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Marketing School - Digital Marketing and Online Marketing Tips

How to Perform a Competitive Analysis | Ep. #34

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 3 September 2016

⏱️ 10 minutes

🧾️ Download transcript

Summary

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 00:22 – How you can do a competitive analysis. 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages. 01:45 – An example: Companies using a hub-and-spoke model 02:40 – The BuiltWith Tool 03:04 – WhatRunsWhere captures your competition’s ads 03:20 –SEMrush tells you the keywords your customers are bidding on. 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding 05:20 – Moz to compare competitors side by side 05:50 – You can show your team where you are lacking and ultimately drive action. 06:30 – Go to NeilPatel.com for his social media analysis tool. 07:35 – Use SimilarWeb to see even more details of your competitors. 08:15 – Don’t do too much at once. 08:25 – Pick one category and compare what you’re doing to your competitors. 08:45 – See you tomorrow! 3 Key Points: Make yourself aware of the resources available to you for competitive analyses. Use competitive analysis to drive your own team to change. Pick one marketing category at a time to see what your competitors are doing. Resources Mentioned: SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing. NeilPatel.com – Access to a social media analysis tool Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.6

with your instructors Neil Patel and Eric Sue.

0:19.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. All right everybody, it's time for another episode of marketing school.

0:57.0

I'm your host, Eric Sue, and I'm Neil Patel.

1:00.0

And today we're going to be talking about how you can go about doing a competitive

1:03.6

analysis. What are they doing exactly? You want to know what strategies are

1:07.2

working for them, what you can ethically steal, and then you can figure out

1:11.2

what you want to go about implementing.

1:12.7

And you can also see what they're doing wrong too,

1:14.6

to kind of laugh in the background.

1:16.5

So I guess I can kick things off by saying,

1:18.9

if you use a tool like SEM Rush or H-R-S.E-M Rush or H-R-S, you can go into their organic search

1:27.2

research sections and you can look at their pages that are the top-performing pages.

1:31.6

And it's going to show you for their top performing

...

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