Driving Traffic with Affiliate Marketing | Ep. #33

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is affiliate marketing? 00:30 – Performance marketing. Someone else pushes your product. 01:00 – The seller collects the margin. 01:35 – There is a risk, but it can be very lucrative. 01:57 – Great opportunity if you don’t want to pay for marketing. 02:20 – Google search for affiliate networks and reach out to them. 02:40 – Release offers. 03:30 – Don’t jump the gun! 03:50 – Avoid legal battles and have good quality control. 04:10 – Use CallRail, LeadDyno, HasOffers 04:30 – Monitor the ads that affiliates are running. 05:00 – Bad traffic will give you bad reviews. 05:30 – The bigger the affiliate, the better. 05:45 – You need a strong website to give them a strong return. 06:10 – Read Affiliate Program Management: An Hour a Day 06:30 – If you’re starting out, affiliate marketing is a great way to start out. 07:10 – Learn more online about finding affiliates. 07:35 – Partners aiming for the same thing. 08:20 – Build a relationship. 08:45 – Rate and review our podcast! 3 Key Points: Affiliate marketing is a great way to start out! Make sure that you make smart decisions to avoid legal battles and maintain quality control. Look at affiliate marketing as a partnership, and foster that relationship. Resources Mentioned: CallRail, LeadDyno, HasOffers – Tools to help you with quality control. Read Affiliate Program Management: An Hour a Day Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right it's time for another episode of marketing school.
0:55.0	I'm your host, Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about what affiliate marketing is
1:00.0	and how you can go about leveraging it.
1:02.0	So first and foremost, affiliate marketing is is and how you can go about leveraging it.
1:02.5	So first and foremost, affiliate marketing is also known as performance marketing.
1:07.5	And this is when somebody else goes out there and pushes your product.
1:11.5	So let me give you an example here. I have a background in online education
1:14.7	and chances are if an online education company reaches out to us which we've worked with the few already
1:19.5	I'm going to have a better idea of how to go about marketing that type of company because I have an advantage
1:24.8	I know the nuances around it it's not going to take me time to kind of learn how the industry works and how this type of business works.
1:30.3	So basically let's think about it this way you, let's say I'm a for-profit college
	...

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