Are Marketing Certifications Worth It? | Ep. #35

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 September 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need. Time Stamped Show Notes: 00:24 – Are marketing certifications worth it? No! 00:45 – Most certifications take very little effort. 01:00 – It teaches you nothing. 01:15 – You need practical experience. 01:30 – One example of someone on Neil’s team 01:50 – It comes down to experience. 01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything. 02:35 – You’re better off learning on your own. 03:00 – Prove that you have real world skills. 03:10 – Certification is a starting point. It does not qualify you. 03:30 – Certifications are like college degrees. 03:45 – Neil’s friend who hires kids from Stanford. 04:05 – They are generating zero sales. 04:35 – It’s a resume builder, but it won’t help your business. 05:00 – Neil’s first experience with internet marketing as an intern. 05:45 – Internships give you real experience. 06:05 – Look for a free internship first. 06:25 – Employers don’t want to have to hold your hand. 07:00 – Don’t waste your time with certifications. 07:55 – That’s the end of this episode! 3 Key Points: Certifications just teach you how to memorize things. You need to get real, practical experience. Don’t waste your time with certifications! Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Okay, it's time for another episode of a marketing school.
0:55.0	I'm your host, Eric Sue, and I'm Neil Patel.
0:58.0	And today we're going to ask a question, which is,
1:02.0	are marketing certifications worth it should you get a
1:05.1	marketing certification? Neil what are your thoughts around marking
1:08.6	certifications in general? They're shit. Okay I'll give a bit deeper of answer.
1:14.4	Most marketing certifications, technically all that I've seen, maybe I haven't seen all of them, but the ones I have seen,
1:20.4	you study, they give you a multiple choice question and answer, you fill out some responses, and boom, you're certified, you can be Adver certified, Google Analytics certified, heck someone can certify you on SEO. But you know what? Just because you're certified and I had a ton of
1:34.0	coworkers and teammates take these certifications you know what it's taught them
1:38.1	jack shit it teaches them how to memorize answers when it down to it, if you don't have real practical
1:45.4	experience on a website, it doesn't mean that you'll do well. Like, or what I'm trying to say is if you don't have real experience in general, you probably won't do well.
1:57.5	A piece of paper saying you're certified doesn't mean shit in my eyes.
	...

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