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Channels with Peter Kafka

How to pay for serious journalism (Clara Jeffery, editor in chief, Mother Jones)

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4585 Ratings

🗓️ 7 September 2017

⏱️ 46 minutes

🧾️ Download transcript

Summary

Mother Jones Editor in Chief Clara Jeffery talks with Recode's Peter Kafka about how the progressive magazine made its business model work on the web, with more than $15 million in revenue per year. Jeffery says the media put itself in an economic crisis by ignoring the business side of its work and argues that the best way to fund "stuff that's not just cat videos" is to ask readers and viewers for donations. She also reflects on how journalism has changed since Donald Trump won the presidency, why she still blames Facebook and Twitter for helping him win and why she's skeptical of media companies "pivoting to video." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Today's show is sponsored by Mac Weldon. They make the most comfortable hoodies, sweatpants, underwear, and socks you'll ever wear. I'm wearing them right now. Clara, do I look comfortable? You certainly do. I don't even know what color my socks are today. They are a... Nice little pattern. Slightly jazzy. Some pink and some gray because I'm comfortable with myself. I feel great because they're really comfortable socks. I smell great. I'm not going to ask you to smell them, but they're made of anti-microbial something, something, which eliminates odor. They're easy to buy. You go to macwellden.com. You get 20% off your order with a promo code recode. That's macwellden.com. Promocode recode. Clara is looking at me skeptically, but it does work even better. If you don't like these socks, you hang on to them.

0:39.6

Mac Weldon, we'll send you your money back. Go to macweldon.com, get 20% off the order with the promo code recode. Thank you, Mac Weldon. Hello, Claire, Jeffrey. Hello. Have you ever done a sock ad before? I have not. Is Mac Weldon a person? It's like the name of a person who got into socks. I don't know the origin story of Mac Weldon. I don't think anyone who works in Mac Weldon is named Mac Weldon. I think it's one of those names that's supposed to evoke a certain sockishness. Vaguely Scottish sockishness. But enough Mac Weldon, who are fine sponsors.

1:11.1

We love them.

1:11.7

Let's talk about you, Claire.

1:12.5

Jeffrey, you were editor-in-chief of Mother Jones. That's right. I wanted you on this podcast for a long time. So much I had to fly out here and talk to you. So thanks for doing it. I'm not sure that's true. It is totally true. You can go back and look in your DMs, emails, It's been saying, hey, let's do it, let's do it.

1:26.9

It's been a long time coming.

1:27.9

Now we're doing it.

1:29.0

Many people who listen to this podcast will know what Mother Jones is, but for those who don't, want to give us the two-sentence summary? I mean, it's a non-profit news organization that was a magazine for a long time, was the first actual general interest magazine to be on the web way back.

1:45.0

The publication itself dates back to...

1:46.8

76.

1:49.6

19706.

1:50.5

1976, yes.

1:51.7

We're not as old as the Atlantic.

1:53.5

Yeah, and so we specialize in investigative journalism and politics and, you know, many other things.

1:58.8

So there's a print magazine?

2:00.1

Print magazine.

2:00.5

I can pay to get that. You can. There's a website. There's a website. Free. Yes. Right? And you guys are a left-leaning slash progressive nonprofit. I would say that we are primarily an investigative journalism shop, but we're informed by progressive values, as many muckrakers are.

2:19.3

So you guys, I want to talk about the business model and many other things, but let's talk about business first.

2:24.8

So you guys take advertising, right?

2:26.5

We do.

2:26.9

If I click on that.

2:27.8

Print and digital, yeah.

...

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