So today on the Boosely Podcast we're going to be shining the spotlight again on a one of the

blueprint authors, so the direct the book direct blueprint and that is going to be the CEO and

founder of Minoan. Minoan has featured in the book direct blueprint and we've actually been

lucky enough to have Alion from Minoan who's the head of growth there and she shared a bit about

what Minoan does but today we've actually got the founder on and he's going to be showing more about

the backstory, how the concept came around, his story in general and also some more tips and some

more great stuff for us. So if you haven't already heard of Minoan it's a great concept, it's an amazing

service that really systemises the furniture aspect of your business and much, much more. If you're

listening from the USA then you can already take advantage of it and if you're listening from the UK

or elsewhere in the world you're going to want to tune in because this service is growing all the

time and maybe rolling out to a place near you at some stage. So Sertlin as we find out more about

Minoan and particularly as I say where the inspiration came from with the founder Mark Hastowski. Welcome

along Mark and thank you for joining us on the Bruce Lee podcast today. Yeah thanks Liam, appreciate the

intro. Thank you so much. So I know we've given a little brief overview of Minoan but before diving

into you and your story which I'm so excited to find out about can you just give the listeners more

of an idea of what Minoan is if they had not heard of it before this point? Yeah I mean what we

really believe that Minoan is that brands and suppliers should view hosts as marketing partners

to help them get their products in front of more people in the form of guests and they shouldn't

view hosts as customers for them to profit off of. So this is deep belief basically as hosts as

four-walled influencers that are creating really special moments between people and products in

their spaces. And Minoan is basically a platform with a lot of technology and infrastructure to

allow hosts to sort of capitalize on that value and change their relationship with their suppliers.

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