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TED Business

How to outthink your competition -- with a lesson from sports | Rasmus Ankersen

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 6 February 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

Does success come from luck or skill, and how do you tell the difference? One way to find an answer: think like a pro gambler does, says football executive Rasmus Ankersen. Using sports analytics to emphasize his point, Ankersen digs into the reasons why successful companies often hesitate to change until it's too late, offering data-driven lessons on how to stay ahead of your competition.

This week, the TED Audio Collective is releasing a bunch of great episodes about sports, in celebration of the launch of a new podcast: Good Sport with Jody Avirgan. It’s a show that takes sports seriously, as the best way to understand humans and our world. Check it out wherever you’re listening to this.

Transcript

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0:00.0

Ted Audio Collective

0:09.0

Hi everyone, it's Madupeh.

0:11.0

This week, the Ted Audio Collective is releasing a bunch of great episodes about sports

0:18.0

in celebration of the launch of a new podcast, Good Sport with Jody Avergan.

0:25.0

It's a show that makes the case that a powerful way to understand the world around us

0:30.0

is to use sports as a lens.

0:33.0

To get in the zone, we're sharing a talk from Rasmus Enkerson, a Danish author, entrepreneur,

0:40.0

and former football executive who has developed football clubs in Denmark and the United Kingdom.

0:46.0

In this talk, Rasmus shares how organizations can use data-driven lessons to outthink and

0:53.0

outpace their competition.

0:55.0

He demonstrates his point by using sports analytics.

0:59.0

And if you want more, check out Good Sport wherever you're listening to this podcast.

1:11.0

Do you remember this one?

1:14.0

It's a Nokia 3310.

1:17.0

Once recognized as the greatest phone ever produced,

1:22.0

I guess most of you in this room own one, didn't you?

1:25.0

Please raise your hand if you own the 3310.

1:28.0

Wow, so almost a hundred percent market share here.

1:32.0

So you remember that it never ran out of battery.

1:37.0

You could place snake on it.

1:40.0

It was well-famous for being the indestructible phone.

1:44.0

So in the mobile industry, the saying used to go that if someone drops an iPhone,

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