How to Never Lose a Customer Again with Joey Coleman

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8 • 575 Ratings

🗓️ 7 August 2018

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wouldn't it be great if you knew how to never lose a customer again? Absolutely! To give us insights is the man who literally wrote the book on this subject: Joey Coleman.

Joey is a full-time speaker who talks to companies about what they can do to keep their customers, especially in the first 100 days of a new customer's journey and how to keep that customer coming back for more.

We dive into those topics as well as his one tip for providing an exceptional experience for your speaking clients. Hear what that tip is and much more on episode 197 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What percentage of customers stop doing business with a company before their 100 day anniversary?
How did he double his speaking fee with one gig?
How did he rack up over 4,000 hours of speaking before he gave he became a full-time speaker?
While speaking why does he give examples of both big clients and small clients?
Do you need to tell your audience you are a professional speaker?
Did he actually close his agency in under a week to become a speaker?
Why you should prep one hour for every minute you are speaking.
How much of a keynote should be customized so your audience feels your speech has been written for them?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:49.3	Hey, what's up, my friend, Graham Baldwin here. Welcome back to the speaker lab podcast. We are so
0:52.7	glad that you are here here on episode 197, whether you are a brand new speaker, just getting started. I just don't know what I don't know. Or your speaker who's been at it for many years and you're just trying to continue to increase your gigs and your fees. Wherever you're at in your speaking journey, we are super excited, honored and pleased that you are joining us. Now, before we get into today's guest, we've got a great episode for you, a great conversation with a speaker who has made just a meteoric, a meteoric rise in his own speaking business. The guy just got into the speaking business professionally, like within the past couple of years and has really seen tremendous growth. So I think you're going to learn a lot from today's episode. But I want to tell you real quick about something we put together for you.
1:29.9	So as some of you may know, if you are a long time listener of the show, then you know about
1:35.2	a couple of years ago, two years ago or so, we had put together a free Facebook group that
1:40.3	at one point had about 10,000 speakers that were a part of it. And we decided about a year
1:46.5	and a half ago or so to actually pause doing that group for a few different reasons. Well,
1:50.9	we've had a lot of interest from people who are saying, hey, can we kick that back off? Can we
1:54.8	have that open again? So we have decided to open the doors to that free Facebook group once again.
2:00.1	So that is live as of today.
2:03.0	If you want to check that out, you can go over to the speakerlab group.com. Again, you can find
2:09.3	that over at the speakerlab group.com. It's going to take you straight to that Facebook group.
2:14.0	It's totally a free group. It's a private group, though, so you just have to request access and then you can jump in there. So listen, we want you to, we want you to connect with other speakers. We want you to ask questions. We want you to engage. And we want to just host a party that you can connect with other speakers, learn and grow your speaking, as you build and grow your speaking business. So we know that building a speaking business, it can be lonely, it can be isolating and kind of
2:34.5	wonder at times, like, am I the only one who's feeling like this? So we wanted to decide to reopen the doors to this free Facebook group. So we'd love for you to check it out. Again, you can find that over at the speakerlab group.com. Again, that's the speakerlab group.com. Now, in addition to that, part of the reason you want to subscribe to the podcast and check out that group immediately is we are actually
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