How to Negotiate With Fear & Win | Damon "Coffee Bean" West
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 23 April 2026
⏱️ 66 minutes
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| 0:00.0 | Life doesn't happen to you. Life happens for you. Even the bad stuff, Kwame, is happening for you. |
| 0:04.8 | This is what I call the SWAT teams of life. On July 30th, 2008, a Dallas SWAT team comes into this apartment when I'm at. I'm sitting there on the couch with my dope dealer, and his name is Tex. I'm like, Tex. Get out of here, man. The cops are closing on me. The end is near. And just about that time. The windows blow out, the door blows off the hinges. Dallas SWAT comes in. Guns |
| 0:23.5 | everywhere. There's's flashbang grenades, and this Dallas SWAT officer is on my chest. He's got his foot on my chest, and he's got a gun in my face, and he's screaming, don't move, don't move. That day on July 30, 2008, I could not see the reality of life because I was so caught up in this |
| 0:38.1 | negative world that I was in, bad choices I was making it. And look, I pull no punches, |
| 0:42.3 | call me. I deserve to go to prison. I deserve to be arrested that day because I was a bad |
| 0:46.2 | guy doing bad things. But I look back on that day now, years later in the rearview mirror |
| 0:51.6 | of life, and I realized that SWAT did not arrest me that day. |
| 0:56.0 | They rescued me that day. Today's guest is Damon West. In his past life, he was a division |
| 1:02.2 | one college quarterback, a Wall Street stockbroker, and convicted felon sentenced to 65 years in a Texas maximum security prison. But now he's one of the most |
| 1:15.3 | in-demand speakers in the country and the best-selling co-author of the groundbreaking book, |
| 1:20.9 | The Coffee Bean. His story is one of the most raw, most honest, and frankly, most stunning transformations I have ever heard. |
| 1:29.3 | And it all starts with a message he received from an unlikely messenger in a Dallas County jail cell. |
| 1:36.0 | Four words that changed everything. |
| 1:38.4 | And now, Damon, I have to ask, how does a man with your story end up as the coffee bean guy? |
| 1:45.4 | This episode is brought to you by Granola, Shopify, and Fabric by Gerber Life. |
| 1:49.5 | If meetings are eating up your day and you want clean, structured notes without the stress, |
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| 1:58.2 | Ready to turn your what-ifs into a real business? |
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